Development and Validation of the Motivation of Sharenting Evaluation Scale (MSES) among Chinese parents

Despite its popularity, the expanding phenomenon of sharenting among Chinese parents, shaped by unique cultural and familial contexts, remains underexplored. To better understand the complex motivations behind sharenting behaviors, the Motivation of Sharenting Evaluation Scale (MSES) was developed a...

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Main Authors: Youyuan Wang, Tianjing Chen, Zhaoru Chen, Hui Li
Format: Article
Language:English
Published: Elsevier 2025-05-01
Series:Computers in Human Behavior Reports
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Online Access:http://www.sciencedirect.com/science/article/pii/S2451958825000405
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author Youyuan Wang
Tianjing Chen
Zhaoru Chen
Hui Li
author_facet Youyuan Wang
Tianjing Chen
Zhaoru Chen
Hui Li
author_sort Youyuan Wang
collection DOAJ
description Despite its popularity, the expanding phenomenon of sharenting among Chinese parents, shaped by unique cultural and familial contexts, remains underexplored. To better understand the complex motivations behind sharenting behaviors, the Motivation of Sharenting Evaluation Scale (MSES) was developed as a specialized measurement tool for Chinese sharenting studies. Our research began with interviews (N = 33) to inform the development of the scale, followed by quantitative assessments through two distinct populations (Sample 1, N = 134; Sample 2, N = 809). Exploratory factor analysis revealed a scale of 10 items and three factors - recording and showcasing, integrative, and expressive motivation - with Cronbach's alphas ranging from .803 to .855 and an overall explained variance of 73.01%. The MSES scale has been confirmed to have strong factorial validity, adequate discriminant validity, and high internal and external validity. The MSES identified three main sharenting motivations among Chinese parents, with expressive motivation being the least prominent, reflecting a cultural focus on collectivism and social harmony. The introduction of this scale offers a valuable tool for researchers to investigate the intricacies of sharenting motivation within the fields of digital parenting and family studies, promoting a more intricate comprehension of this contemporary behavior in both theoretical and practical aspects.
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spelling doaj-art-e824629e50544f6e8896084283adb5c22025-08-20T02:01:06ZengElsevierComputers in Human Behavior Reports2451-95882025-05-011810062510.1016/j.chbr.2025.100625Development and Validation of the Motivation of Sharenting Evaluation Scale (MSES) among Chinese parentsYouyuan Wang0Tianjing Chen1Zhaoru Chen2Hui Li3Shanghai Normal University, China; Lab for Educational Big Data and Policymaking, Ministry of Education, China; Corresponding author. Shanghai Institute of Early Childhood Education, Shanghai Normal University, 100 Guilin Road, Shanghai, China.Shanghai Normal University, ChinaShanghai Normal University, ChinaThe Education University of Hong Kong, HKSAR, Hong KongDespite its popularity, the expanding phenomenon of sharenting among Chinese parents, shaped by unique cultural and familial contexts, remains underexplored. To better understand the complex motivations behind sharenting behaviors, the Motivation of Sharenting Evaluation Scale (MSES) was developed as a specialized measurement tool for Chinese sharenting studies. Our research began with interviews (N = 33) to inform the development of the scale, followed by quantitative assessments through two distinct populations (Sample 1, N = 134; Sample 2, N = 809). Exploratory factor analysis revealed a scale of 10 items and three factors - recording and showcasing, integrative, and expressive motivation - with Cronbach's alphas ranging from .803 to .855 and an overall explained variance of 73.01%. The MSES scale has been confirmed to have strong factorial validity, adequate discriminant validity, and high internal and external validity. The MSES identified three main sharenting motivations among Chinese parents, with expressive motivation being the least prominent, reflecting a cultural focus on collectivism and social harmony. The introduction of this scale offers a valuable tool for researchers to investigate the intricacies of sharenting motivation within the fields of digital parenting and family studies, promoting a more intricate comprehension of this contemporary behavior in both theoretical and practical aspects.http://www.sciencedirect.com/science/article/pii/S2451958825000405Sharenting motivationScale developmentValidationDigital parentingChina
spellingShingle Youyuan Wang
Tianjing Chen
Zhaoru Chen
Hui Li
Development and Validation of the Motivation of Sharenting Evaluation Scale (MSES) among Chinese parents
Computers in Human Behavior Reports
Sharenting motivation
Scale development
Validation
Digital parenting
China
title Development and Validation of the Motivation of Sharenting Evaluation Scale (MSES) among Chinese parents
title_full Development and Validation of the Motivation of Sharenting Evaluation Scale (MSES) among Chinese parents
title_fullStr Development and Validation of the Motivation of Sharenting Evaluation Scale (MSES) among Chinese parents
title_full_unstemmed Development and Validation of the Motivation of Sharenting Evaluation Scale (MSES) among Chinese parents
title_short Development and Validation of the Motivation of Sharenting Evaluation Scale (MSES) among Chinese parents
title_sort development and validation of the motivation of sharenting evaluation scale mses among chinese parents
topic Sharenting motivation
Scale development
Validation
Digital parenting
China
url http://www.sciencedirect.com/science/article/pii/S2451958825000405
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