Тhe features of using PR and advertising in international business
In international business, the planning of international PR and advertising campaigns is complicated by the presence in different countries of such variables as: the political and economic system of the country, the level of development of the country, the type of media system, unique culture. The s...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
V. N. Karazin Kharkiv National University
2024-06-01
|
| Series: | Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм |
| Subjects: | |
| Online Access: | https://periodicals.karazin.ua/irtb/article/view/24022 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|