Cranks, clickbait and cons: on the acceptable use of political engagement platforms

NationBuilder connects voters, politicians, volunteers and staffers in an integrated digital system. Political parties across the globe use it to manage data and campaigns. Unlike most political technology providers, NationBuilder is nonpartisan and sells to anyone. Given recent controversy around p...

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Main Author: Fenwick McKelvey
Format: Article
Language:English
Published: Alexander von Humboldt Institute for Internet and Society 2019-12-01
Series:Internet Policy Review
Subjects:
Online Access:https://policyreview.info/node/1439
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author Fenwick McKelvey
author_facet Fenwick McKelvey
author_sort Fenwick McKelvey
collection DOAJ
description NationBuilder connects voters, politicians, volunteers and staffers in an integrated digital system. Political parties across the globe use it to manage data and campaigns. Unlike most political technology providers, NationBuilder is nonpartisan and sells to anyone. Given recent controversy around political technology, this paper looks for empirical examples of questionable use. Drawing on a 2017 scan of NationBuilder installations globally, the study identifies three questionable uses as: (1) a mobilisation tool for hate or groups targeting cultural or ethnic identities, (2) a profiling tool for deceptive advertising or stealth media, and (3) a fundraising tool for entrepreneurial journalism. These questionable uses may require NationBuilder to revise its ‘Acceptable Usage Policy’ and raises broader questions about the responsibilities of political technology firms to liberal democracy.
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spelling doaj-art-e7d3e2bd93af43eb9db085d585491d322025-08-20T03:16:04ZengAlexander von Humboldt Institute for Internet and SocietyInternet Policy Review2197-67752019-12-018410.14763/2019.4.1439Cranks, clickbait and cons: on the acceptable use of political engagement platformsFenwick McKelvey0Concordia UniversityNationBuilder connects voters, politicians, volunteers and staffers in an integrated digital system. Political parties across the globe use it to manage data and campaigns. Unlike most political technology providers, NationBuilder is nonpartisan and sells to anyone. Given recent controversy around political technology, this paper looks for empirical examples of questionable use. Drawing on a 2017 scan of NationBuilder installations globally, the study identifies three questionable uses as: (1) a mobilisation tool for hate or groups targeting cultural or ethnic identities, (2) a profiling tool for deceptive advertising or stealth media, and (3) a fundraising tool for entrepreneurial journalism. These questionable uses may require NationBuilder to revise its ‘Acceptable Usage Policy’ and raises broader questions about the responsibilities of political technology firms to liberal democracy.https://policyreview.info/node/1439Political technologyPlatformsAcceptable usePolitical campaignsData governance
spellingShingle Fenwick McKelvey
Cranks, clickbait and cons: on the acceptable use of political engagement platforms
Internet Policy Review
Political technology
Platforms
Acceptable use
Political campaigns
Data governance
title Cranks, clickbait and cons: on the acceptable use of political engagement platforms
title_full Cranks, clickbait and cons: on the acceptable use of political engagement platforms
title_fullStr Cranks, clickbait and cons: on the acceptable use of political engagement platforms
title_full_unstemmed Cranks, clickbait and cons: on the acceptable use of political engagement platforms
title_short Cranks, clickbait and cons: on the acceptable use of political engagement platforms
title_sort cranks clickbait and cons on the acceptable use of political engagement platforms
topic Political technology
Platforms
Acceptable use
Political campaigns
Data governance
url https://policyreview.info/node/1439
work_keys_str_mv AT fenwickmckelvey cranksclickbaitandconsontheacceptableuseofpoliticalengagementplatforms