Blending in or standing out? The disclosure dilemma of ad cues of social media native advertising

IntroductionAs social media platforms increasingly rely on native advertising embedded within user feeds, an open question is whether sponsored posts garner comparable, greater, or reduced attention relative to surrounding non-sponsored content. Subtle cues (e.g., disclosures, call-to-action (CTA) b...

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Bibliographic Details
Main Authors: Maike Hübner, Julia Thalmann, Jörg Henseler
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-08-01
Series:Frontiers in Psychology
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Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1636910/full
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