Content analysis of food and beverage marketing in global esports: sponsorships of the premier events, leagues, teams and players

Content analysis of food and beverage marketing in global esports: sponsorships of the premier events, leagues, teams and players

Background Food marketing has been implicated as a driving force of the obesity epidemic. Electronic sports, or ‘esports’, garners billions of viewership hours and is a consolidation of two major marketing outlets, online social media and sporting events, making it a focal point for food marketers a...

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Bibliographic Details
Main Authors: Robin Ireland, John William Long, Sara Jordan Maksi, Francisco Javier López Frías, Travis D Masterson
Format: Article
Language:English
Published: BMJ Publishing Group 2024-07-01
Series:BMJ Public Health
Online Access:https://bmjpublichealth.bmj.com/content/2/1/e000095.full
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