Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines
We study the language means of logically unreasoned speech impact on the recipient in advertising texts. The relevance of the issue of speech exposure for modern philology is due to technological progress, changing formats of exhortatory communication, research interest in a number of problems of li...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Tsentr nauchnykh i obrazovatelnykh proektov
2019-11-01
|
| Series: | Научный диалог |
| Subjects: | |
| Online Access: | https://www.nauka-dialog.ru/jour/article/view/1436 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849223788545179648 |
|---|---|
| author | O. A. Selemeneva |
| author_facet | O. A. Selemeneva |
| author_sort | O. A. Selemeneva |
| collection | DOAJ |
| description | We study the language means of logically unreasoned speech impact on the recipient in advertising texts. The relevance of the issue of speech exposure for modern philology is due to technological progress, changing formats of exhortatory communication, research interest in a number of problems of linguistic pragmatics, as well as the formation of a relatively young direction in Russian science - suggestive linguistics. The empirical material of the study is international women's glossy fashion magazines, which are in demand in the domestic media market: “Vogue”, “ELLE”, “Harper’s Bazaar”, “Marie Claire”, “Glamor”, “InStyle”, “Cosmopolitan”. It is shown that a hidden effect on the female target audience with the aim of encouraging buying is provided by a combination of linguistic units of word-formation, lexical, morphological and syntactic levels: some prefix morphemes, certain groups of onyms, terminological vocabulary, abstract nouns and nouns with a “wide-valued” meaning, evaluative adjectives, imperative verbs, personal and possessive pronouns, quantitative-nominal phrases, emotional and interrogative sentences. The distinguished linguistic units explicate certain communicative strategies, create various psychological effects, activate prevailing stereotypes and replace logical argumentation with positive associations. |
| format | Article |
| id | doaj-art-e7933eb265644973b9b039eab213bba4 |
| institution | Kabale University |
| issn | 2225-756X 2227-1295 |
| language | Russian |
| publishDate | 2019-11-01 |
| publisher | Tsentr nauchnykh i obrazovatelnykh proektov |
| record_format | Article |
| series | Научный диалог |
| spelling | doaj-art-e7933eb265644973b9b039eab213bba42025-08-25T18:13:20ZrusTsentr nauchnykh i obrazovatelnykh proektovНаучный диалог2225-756X2227-12952019-11-01011728510.24224/2227-1295-2019-11-72-851432Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion MagazinesO. A. Selemeneva0Federal State Budgetary Educational Institution of Higher Education “Bunin Yelets State University”We study the language means of logically unreasoned speech impact on the recipient in advertising texts. The relevance of the issue of speech exposure for modern philology is due to technological progress, changing formats of exhortatory communication, research interest in a number of problems of linguistic pragmatics, as well as the formation of a relatively young direction in Russian science - suggestive linguistics. The empirical material of the study is international women's glossy fashion magazines, which are in demand in the domestic media market: “Vogue”, “ELLE”, “Harper’s Bazaar”, “Marie Claire”, “Glamor”, “InStyle”, “Cosmopolitan”. It is shown that a hidden effect on the female target audience with the aim of encouraging buying is provided by a combination of linguistic units of word-formation, lexical, morphological and syntactic levels: some prefix morphemes, certain groups of onyms, terminological vocabulary, abstract nouns and nouns with a “wide-valued” meaning, evaluative adjectives, imperative verbs, personal and possessive pronouns, quantitative-nominal phrases, emotional and interrogative sentences. The distinguished linguistic units explicate certain communicative strategies, create various psychological effects, activate prevailing stereotypes and replace logical argumentation with positive associations.https://www.nauka-dialog.ru/jour/article/view/1436international glossy magazineadvertising textunreasonable speech exposurecommunication strategylanguage units |
| spellingShingle | O. A. Selemeneva Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines Научный диалог international glossy magazine advertising text unreasonable speech exposure communication strategy language units |
| title | Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines |
| title_full | Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines |
| title_fullStr | Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines |
| title_full_unstemmed | Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines |
| title_short | Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines |
| title_sort | suggestive potential of language units in advertising texts of international women s glossy fashion magazines |
| topic | international glossy magazine advertising text unreasonable speech exposure communication strategy language units |
| url | https://www.nauka-dialog.ru/jour/article/view/1436 |
| work_keys_str_mv | AT oaselemeneva suggestivepotentialoflanguageunitsinadvertisingtextsofinternationalwomensglossyfashionmagazines |