Web-Based Makeup Recommendation System Using Hybrid Filtering

The increasing use of makeup products in the modern era, driven by evolving beauty trends and e-commerce accessibility, presents challenges in selecting products suited to individual skin types and conditions. A recommendation system addresses this issue by enhancing selection efficiency. This study...

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Main Authors: Putu Mia Setya Utami, I Nyoman Prayana Trisna, Wayan Oger Vihikan
Format: Article
Language:English
Published: Politeknik Negeri Batam 2025-06-01
Series:Journal of Applied Informatics and Computing
Subjects:
Online Access:https://jurnal.polibatam.ac.id/index.php/JAIC/article/view/9339
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author Putu Mia Setya Utami
I Nyoman Prayana Trisna
Wayan Oger Vihikan
author_facet Putu Mia Setya Utami
I Nyoman Prayana Trisna
Wayan Oger Vihikan
author_sort Putu Mia Setya Utami
collection DOAJ
description The increasing use of makeup products in the modern era, driven by evolving beauty trends and e-commerce accessibility, presents challenges in selecting products suited to individual skin types and conditions. A recommendation system addresses this issue by enhancing selection efficiency. This study explores the implementation of Content-Based Filtering (CBF) using TF-IDF and Cosine Similarity, Collaborative Filtering (CF) with Singular Value Decomposition (SVD), and a Hybrid Filtering approach integrating both methods through Weighted Hybrid techniques. The system's performance is evaluated across two user scenarios: new users (without prior ratings) and old users (with rating history). The evaluation method includes Precision, Normalized Discounted Cumulative Gain (NDCG), and accumulation of the best scenario based on user opinion. Results show that Hybrid Filtering outperforms CBF and CF, with notable differences between user groups. For new users, 32% prefer Scenario 1, which emphasizes CBF, achieving 80.8% Precision and 89.73% NDCG. For old users, 23% favor Scenario 2, attaining 83.4% Precision and 90.31% NDCG.
format Article
id doaj-art-e7788383ca8c46e1b102de07e6689b79
institution Kabale University
issn 2548-6861
language English
publishDate 2025-06-01
publisher Politeknik Negeri Batam
record_format Article
series Journal of Applied Informatics and Computing
spelling doaj-art-e7788383ca8c46e1b102de07e6689b792025-08-20T03:58:40ZengPoliteknik Negeri BatamJournal of Applied Informatics and Computing2548-68612025-06-019368369210.30871/jaic.v9i3.93396884Web-Based Makeup Recommendation System Using Hybrid FilteringPutu Mia Setya Utami0I Nyoman Prayana Trisna1Wayan Oger Vihikan2Universitas UdayanaUniversitas UdayanaUniversitas UdayanaThe increasing use of makeup products in the modern era, driven by evolving beauty trends and e-commerce accessibility, presents challenges in selecting products suited to individual skin types and conditions. A recommendation system addresses this issue by enhancing selection efficiency. This study explores the implementation of Content-Based Filtering (CBF) using TF-IDF and Cosine Similarity, Collaborative Filtering (CF) with Singular Value Decomposition (SVD), and a Hybrid Filtering approach integrating both methods through Weighted Hybrid techniques. The system's performance is evaluated across two user scenarios: new users (without prior ratings) and old users (with rating history). The evaluation method includes Precision, Normalized Discounted Cumulative Gain (NDCG), and accumulation of the best scenario based on user opinion. Results show that Hybrid Filtering outperforms CBF and CF, with notable differences between user groups. For new users, 32% prefer Scenario 1, which emphasizes CBF, achieving 80.8% Precision and 89.73% NDCG. For old users, 23% favor Scenario 2, attaining 83.4% Precision and 90.31% NDCG.https://jurnal.polibatam.ac.id/index.php/JAIC/article/view/9339collaborative filteringcontent-based filteringhybrid filteringrecommendation systemweighted hybrid
spellingShingle Putu Mia Setya Utami
I Nyoman Prayana Trisna
Wayan Oger Vihikan
Web-Based Makeup Recommendation System Using Hybrid Filtering
Journal of Applied Informatics and Computing
collaborative filtering
content-based filtering
hybrid filtering
recommendation system
weighted hybrid
title Web-Based Makeup Recommendation System Using Hybrid Filtering
title_full Web-Based Makeup Recommendation System Using Hybrid Filtering
title_fullStr Web-Based Makeup Recommendation System Using Hybrid Filtering
title_full_unstemmed Web-Based Makeup Recommendation System Using Hybrid Filtering
title_short Web-Based Makeup Recommendation System Using Hybrid Filtering
title_sort web based makeup recommendation system using hybrid filtering
topic collaborative filtering
content-based filtering
hybrid filtering
recommendation system
weighted hybrid
url https://jurnal.polibatam.ac.id/index.php/JAIC/article/view/9339
work_keys_str_mv AT putumiasetyautami webbasedmakeuprecommendationsystemusinghybridfiltering
AT inyomanprayanatrisna webbasedmakeuprecommendationsystemusinghybridfiltering
AT wayanogervihikan webbasedmakeuprecommendationsystemusinghybridfiltering