Investigating the effects of E-CRM's Functions on customer's E-satisfaction and E-loyalty (Case Study: Digikala Online Store)

Investigating the effects of E-CRM's Functions on customer's E-satisfaction and E-loyalty (Case Study: Digikala Online Store)

Considering the importance of the factors affecting customer satisfaction and loyalty, this study aimed to investigate the relationship between performance and characteristic of a online stores – Digi-Kala in this particular case, as a perfect example of an electronic customer relationship system, a...

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Bibliographic Details
Main Authors: hashem aghazade, Iman Ahmadi, Mohammad Mehdi Dabiran
Format: Article
Language:English
Published: University of Tehran 2016-12-01
Series:Journal of Information Technology Management
Subjects:
E-business
E-CRM
E-loyalty
E-satisfaction
Online Access:https://jitm.ut.ac.ir/article_59943_53d86c691c5096a264d9b33f9bd3b51e.pdf
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