Serwisy streamingowe a lokalna branża audiowizualna – mapowanie wpływu Netflixa na polski sektor produkcji

As a company, Netflix is currently demonstrating an unprecedented impact on audiovisual markets around the world. As a part of the global media dynamic, Poland is susceptible to changes resulting from the streaming platforms’ increasing intrusion into local audiovisual markets. While Anglo-Am...

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Main Author: Sylwia Szostak
Format: Article
Language:English
Published: Adam Mickiewicz University Press 2023-12-01
Series:Images
Subjects:
Online Access:https://pressto.amu.edu.pl/index.php/i/article/view/40274
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author Sylwia Szostak
author_facet Sylwia Szostak
author_sort Sylwia Szostak
collection DOAJ
description As a company, Netflix is currently demonstrating an unprecedented impact on audiovisual markets around the world. As a part of the global media dynamic, Poland is susceptible to changes resulting from the streaming platforms’ increasing intrusion into local audiovisual markets. While Anglo-American researchers have analyzed in depth the repercussions of Netflix’s involvement in local markets, in Poland the consequences of this media giant’s activities remain neglected in media studies. This article is an attempt to identify areas where Netflix’s impact on the Polish industry is significant and leads to visible changes in the industry’s existing practices and work system. As such, this article contributes to the emerging body of academic work, namely the platformization of the cultural sector, to which we can certainly assign audiovisual production. Based on in-depth interviews with industry practitioners and an analysis of the content produced for Netflix and its institutional positioning in Poland, the article maps the changes in the Polish audiovisual industry that are occurring here and now.
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institution Kabale University
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publishDate 2023-12-01
publisher Adam Mickiewicz University Press
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spelling doaj-art-e74e6fec097a445e931d0b445ae05ebd2025-08-20T03:52:52ZengAdam Mickiewicz University PressImages1731-450X2720-040X2023-12-01354410.14746/i.2023.35.44.13Serwisy streamingowe a lokalna branża audiowizualna – mapowanie wpływu Netflixa na polski sektor produkcjiSylwia Szostak0https://orcid.org/0000-0001-9119-1874University of Social Sciences and Humanities As a company, Netflix is currently demonstrating an unprecedented impact on audiovisual markets around the world. As a part of the global media dynamic, Poland is susceptible to changes resulting from the streaming platforms’ increasing intrusion into local audiovisual markets. While Anglo-American researchers have analyzed in depth the repercussions of Netflix’s involvement in local markets, in Poland the consequences of this media giant’s activities remain neglected in media studies. This article is an attempt to identify areas where Netflix’s impact on the Polish industry is significant and leads to visible changes in the industry’s existing practices and work system. As such, this article contributes to the emerging body of academic work, namely the platformization of the cultural sector, to which we can certainly assign audiovisual production. Based on in-depth interviews with industry practitioners and an analysis of the content produced for Netflix and its institutional positioning in Poland, the article maps the changes in the Polish audiovisual industry that are occurring here and now. https://pressto.amu.edu.pl/index.php/i/article/view/40274streaming servicesector audiovisual industryNetflixproductionseries
spellingShingle Sylwia Szostak
Serwisy streamingowe a lokalna branża audiowizualna – mapowanie wpływu Netflixa na polski sektor produkcji
Images
streaming service
sector audiovisual industry
Netflix
production
series
title Serwisy streamingowe a lokalna branża audiowizualna – mapowanie wpływu Netflixa na polski sektor produkcji
title_full Serwisy streamingowe a lokalna branża audiowizualna – mapowanie wpływu Netflixa na polski sektor produkcji
title_fullStr Serwisy streamingowe a lokalna branża audiowizualna – mapowanie wpływu Netflixa na polski sektor produkcji
title_full_unstemmed Serwisy streamingowe a lokalna branża audiowizualna – mapowanie wpływu Netflixa na polski sektor produkcji
title_short Serwisy streamingowe a lokalna branża audiowizualna – mapowanie wpływu Netflixa na polski sektor produkcji
title_sort serwisy streamingowe a lokalna branza audiowizualna mapowanie wplywu netflixa na polski sektor produkcji
topic streaming service
sector audiovisual industry
Netflix
production
series
url https://pressto.amu.edu.pl/index.php/i/article/view/40274
work_keys_str_mv AT sylwiaszostak serwisystreamingowealokalnabranzaaudiowizualnamapowaniewpływunetflixanapolskisektorprodukcji