Presenting a Conceptual Model of Customer Feed back Process in Customer Knowledge Management (C.K.M) Approach
In the knowledge era, knowledge and knowledge-based economy, the priorities of today's organizations. One of the valuable resources for the organization is the knowledge of the customers. What is the customer's account lies in his mind, be considered a kind of hidden knowledge, if any firm...
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| Format: | Article |
| Language: | English |
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University of Tehran
2011-12-01
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| Series: | Journal of Information Technology Management |
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| Online Access: | https://jitm.ut.ac.ir/article_24667_c3fc66f8477bb6748332a855dc33c3f6.pdf |
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| _version_ | 1850167569760124928 |
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| author | Ali Akbar Farhangi Seyed Abolghasem Mira |
| author_facet | Ali Akbar Farhangi Seyed Abolghasem Mira |
| author_sort | Ali Akbar Farhangi |
| collection | DOAJ |
| description | In the knowledge era, knowledge and knowledge-based economy, the priorities of today's organizations. One of the valuable resources for the organization is the knowledge of the customers. What is the customer's account lies in his mind, be considered a kind of hidden knowledge, if any firm that wants to use them; It should provide an appropriate mechanism. Firms should seek to achieve competitive advantage and superior performance of valuable resources, scarce, with limited mobility, and can't be replaced these features have the knowledge that such and such a source. We are looking to provide a conceptual model of client knowledge as part of the firm's knowledge in mind the result is that the interaction with the customer. Eight factors: trust and credibility to the seller's business reputation, customer acceptance of the seller customer feedback, customer knowledge, customer knowledge to detect, process knowledge and practical knowledge for assessing customer knowledge management should be identified and evaluated. Except for the impact hypothesis, firm reputation on customer acceptance, the remaining hypotheses were confirmed. This study examined the views of customers, sellers and managers of firms and with using structural equation modeling software "lisrel" is analyzed. Were proposed in the firm, according to the status of your sellers will appear, and with promises and promises made to customers in time to act space for dialogue between customers and sellers, in providing sales representatives, to meet demands of customers, for them to create value and importance. Note that the personality characteristics and behavioral and spatiality retailers and to personality characteristics, behavioral and attention to specialized sellers. The professionals and experts who can evaluate and interpret the ideas of our customers have in their agencies to use. |
| format | Article |
| id | doaj-art-e731d138d21a4aeebb19fa0bb8540be3 |
| institution | OA Journals |
| issn | 2008-5893 2423-5059 |
| language | English |
| publishDate | 2011-12-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | Journal of Information Technology Management |
| spelling | doaj-art-e731d138d21a4aeebb19fa0bb8540be32025-08-20T02:21:10ZengUniversity of TehranJournal of Information Technology Management2008-58932423-50592011-12-013910713824667Presenting a Conceptual Model of Customer Feed back Process in Customer Knowledge Management (C.K.M) ApproachAli Akbar Farhangi0Seyed Abolghasem Mira1استاد دانشگاه مرکز علوم و تحقیقات تهران ، ایرانعضو هیأت علمی دانشکده مدیریت دانشگاه تهران، ایرانIn the knowledge era, knowledge and knowledge-based economy, the priorities of today's organizations. One of the valuable resources for the organization is the knowledge of the customers. What is the customer's account lies in his mind, be considered a kind of hidden knowledge, if any firm that wants to use them; It should provide an appropriate mechanism. Firms should seek to achieve competitive advantage and superior performance of valuable resources, scarce, with limited mobility, and can't be replaced these features have the knowledge that such and such a source. We are looking to provide a conceptual model of client knowledge as part of the firm's knowledge in mind the result is that the interaction with the customer. Eight factors: trust and credibility to the seller's business reputation, customer acceptance of the seller customer feedback, customer knowledge, customer knowledge to detect, process knowledge and practical knowledge for assessing customer knowledge management should be identified and evaluated. Except for the impact hypothesis, firm reputation on customer acceptance, the remaining hypotheses were confirmed. This study examined the views of customers, sellers and managers of firms and with using structural equation modeling software "lisrel" is analyzed. Were proposed in the firm, according to the status of your sellers will appear, and with promises and promises made to customers in time to act space for dialogue between customers and sellers, in providing sales representatives, to meet demands of customers, for them to create value and importance. Note that the personality characteristics and behavioral and spatiality retailers and to personality characteristics, behavioral and attention to specialized sellers. The professionals and experts who can evaluate and interpret the ideas of our customers have in their agencies to use.https://jitm.ut.ac.ir/article_24667_c3fc66f8477bb6748332a855dc33c3f6.pdfcustomerCustomer FeedbackCustomer KnowledgeFace to Face CommunicationPioneer Consumers |
| spellingShingle | Ali Akbar Farhangi Seyed Abolghasem Mira Presenting a Conceptual Model of Customer Feed back Process in Customer Knowledge Management (C.K.M) Approach Journal of Information Technology Management customer Customer Feedback Customer Knowledge Face to Face Communication Pioneer Consumers |
| title | Presenting a Conceptual Model of Customer Feed back Process in Customer Knowledge Management (C.K.M) Approach |
| title_full | Presenting a Conceptual Model of Customer Feed back Process in Customer Knowledge Management (C.K.M) Approach |
| title_fullStr | Presenting a Conceptual Model of Customer Feed back Process in Customer Knowledge Management (C.K.M) Approach |
| title_full_unstemmed | Presenting a Conceptual Model of Customer Feed back Process in Customer Knowledge Management (C.K.M) Approach |
| title_short | Presenting a Conceptual Model of Customer Feed back Process in Customer Knowledge Management (C.K.M) Approach |
| title_sort | presenting a conceptual model of customer feed back process in customer knowledge management c k m approach |
| topic | customer Customer Feedback Customer Knowledge Face to Face Communication Pioneer Consumers |
| url | https://jitm.ut.ac.ir/article_24667_c3fc66f8477bb6748332a855dc33c3f6.pdf |
| work_keys_str_mv | AT aliakbarfarhangi presentingaconceptualmodelofcustomerfeedbackprocessincustomerknowledgemanagementckmapproach AT seyedabolghasemmira presentingaconceptualmodelofcustomerfeedbackprocessincustomerknowledgemanagementckmapproach |