Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa
Social media has facilitated interaction between businesses and consumers, and consequently, has seen rapid growth as a communication channel by a number of smaller retailers in South Africa. Hence, the primary research objective of this study is to explore social media usage as a marketing communic...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asociación Española de Contabilidad y Administración de Empresas (AECA), Universidad Politécnica de Cartagena (UPCT)
2021-09-01
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| Series: | Small Business International Review |
| Subjects: | |
| Online Access: | https://sbir.upct.es/index.php/sbir/article/view/392 |
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