Immersion in virtual reality experience influences the spatial presence of students at College of Technology and Design - University of Economics Ho Chi Minh City

Nowadays, Virtual Reality (VR) has received much attention from researchers. Based on “naive theory”, the research team proposed a conceptual model with two research questions: (1) How does immersion in augmented reality experiences affect spatial presence; (2) How, in the power of imagination, this...

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Main Authors: Nguyễn Thị Thanh Huyền, Trịnh Thuỳ Anh, Dương Thị Thuỳ Trang, Hoàng Việt Linh, Hà Hoàng Minh Trang
Format: Article
Language:Vietnamese
Published: TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2025-01-01
Series:Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
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Online Access:https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3700
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author Nguyễn Thị Thanh Huyền
Trịnh Thuỳ Anh
Dương Thị Thuỳ Trang
Hoàng Việt Linh
Hà Hoàng Minh Trang
author_facet Nguyễn Thị Thanh Huyền
Trịnh Thuỳ Anh
Dương Thị Thuỳ Trang
Hoàng Việt Linh
Hà Hoàng Minh Trang
author_sort Nguyễn Thị Thanh Huyền
collection DOAJ
description Nowadays, Virtual Reality (VR) has received much attention from researchers. Based on “naive theory”, the research team proposed a conceptual model with two research questions: (1) How does immersion in augmented reality experiences affect spatial presence; (2) How, in the power of imagination, this relationship is changed. The study applied the naive theory and the results of the study showed that immersion in a realistic erectile experience has a positive effect on spatial presence and that ease of visualization plays a mediating role in positive relationship between immersion in virtual reality experiences and spatial presence. Research and conduct surveys with 195 respondents at College of Technology and Design, University of Economics Ho Chi Minh City at the virtual reality experience space. The results of the study help expand the research literature on augmented reality experiences, immersion, and spatial representation in an experimental context.
format Article
id doaj-art-e6f5b7947cb5414eaa269fce24fd434a
institution OA Journals
issn 2734-9306
2734-9578
language Vietnamese
publishDate 2025-01-01
publisher TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
record_format Article
series Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
spelling doaj-art-e6f5b7947cb5414eaa269fce24fd434a2025-08-20T02:10:24ZvieTẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINHTạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh2734-93062734-95782025-01-0120632010.46223/HCMCOUJS.econ.vi.20.6.3700.20252351Immersion in virtual reality experience influences the spatial presence of students at College of Technology and Design - University of Economics Ho Chi Minh CityNguyễn Thị Thanh Huyền0Trịnh Thuỳ Anh1Dương Thị Thuỳ Trang2Hoàng Việt Linh3Hà Hoàng Minh Trang4Đại học Kinh tế Thành phố Hồ Chí Minh, Thành phố Hồ Chí MinhĐại học Kinh tế Thành phố Hồ Chí Minh, Thành phố Hồ Chí MinhĐại học Kinh tế Thành phố Hồ Chí Minh, Thành phố Hồ Chí MinhĐại học Kinh tế Thành phố Hồ Chí Minh, Thành phố Hồ Chí MinhĐại học Kinh tế Thành phố Hồ Chí Minh, Thành phố Hồ Chí MinhNowadays, Virtual Reality (VR) has received much attention from researchers. Based on “naive theory”, the research team proposed a conceptual model with two research questions: (1) How does immersion in augmented reality experiences affect spatial presence; (2) How, in the power of imagination, this relationship is changed. The study applied the naive theory and the results of the study showed that immersion in a realistic erectile experience has a positive effect on spatial presence and that ease of visualization plays a mediating role in positive relationship between immersion in virtual reality experiences and spatial presence. Research and conduct surveys with 195 respondents at College of Technology and Design, University of Economics Ho Chi Minh City at the virtual reality experience space. The results of the study help expand the research literature on augmented reality experiences, immersion, and spatial representation in an experimental context.https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3700hiện diện không giansự đắm chìmthực tế ảo
spellingShingle Nguyễn Thị Thanh Huyền
Trịnh Thuỳ Anh
Dương Thị Thuỳ Trang
Hoàng Việt Linh
Hà Hoàng Minh Trang
Immersion in virtual reality experience influences the spatial presence of students at College of Technology and Design - University of Economics Ho Chi Minh City
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
hiện diện không gian
sự đắm chìm
thực tế ảo
title Immersion in virtual reality experience influences the spatial presence of students at College of Technology and Design - University of Economics Ho Chi Minh City
title_full Immersion in virtual reality experience influences the spatial presence of students at College of Technology and Design - University of Economics Ho Chi Minh City
title_fullStr Immersion in virtual reality experience influences the spatial presence of students at College of Technology and Design - University of Economics Ho Chi Minh City
title_full_unstemmed Immersion in virtual reality experience influences the spatial presence of students at College of Technology and Design - University of Economics Ho Chi Minh City
title_short Immersion in virtual reality experience influences the spatial presence of students at College of Technology and Design - University of Economics Ho Chi Minh City
title_sort immersion in virtual reality experience influences the spatial presence of students at college of technology and design university of economics ho chi minh city
topic hiện diện không gian
sự đắm chìm
thực tế ảo
url https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/3700
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