The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems
In a scenario in which the State is unable to serve the entire population, private health organizations have emerged, offering health plans and private assistance, called supplementary health systems. Given this context, the theme of this work is the study of the effect of psychological reactance on...
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| Format: | Article |
| Language: | English |
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FUCAPE Business School
2019-01-01
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| Series: | BBR: Brazilian Business Review |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=123058882001 |
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| _version_ | 1825207301744623616 |
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| author | Diego Nogueira Rafael Evandro Luiz Lopes |
| author_facet | Diego Nogueira Rafael Evandro Luiz Lopes |
| author_sort | Diego Nogueira Rafael |
| collection | DOAJ |
| description | In a scenario in which the State is unable to serve the entire population, private health organizations have emerged, offering health plans and private assistance, called supplementary health systems. Given this context, the theme of this work is the study of the effect of psychological reactance on the satisfaction of users of supplementary health plans. The empirical phase was conducted through a survey with 145 university students. Data analysis, conducted through the macro PROCESS, indicated that the evaluation of supplementary health care providers is closely related to the level of individual reactance of the user and the way the plan is contracted.Furthermore, freedom of choice of the operator minimizes negative evaluations from individuals with high psychological reactance. |
| format | Article |
| id | doaj-art-e6f216059f6f40c9b4cc601d5844dcda |
| institution | Kabale University |
| issn | 1807-734X |
| language | English |
| publishDate | 2019-01-01 |
| publisher | FUCAPE Business School |
| record_format | Article |
| series | BBR: Brazilian Business Review |
| spelling | doaj-art-e6f216059f6f40c9b4cc601d5844dcda2025-02-06T23:39:32ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2019-01-0116210211710.15728/bbr.2019.16.2.1The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care SystemsDiego Nogueira RafaelEvandro Luiz LopesIn a scenario in which the State is unable to serve the entire population, private health organizations have emerged, offering health plans and private assistance, called supplementary health systems. Given this context, the theme of this work is the study of the effect of psychological reactance on the satisfaction of users of supplementary health plans. The empirical phase was conducted through a survey with 145 university students. Data analysis, conducted through the macro PROCESS, indicated that the evaluation of supplementary health care providers is closely related to the level of individual reactance of the user and the way the plan is contracted.Furthermore, freedom of choice of the operator minimizes negative evaluations from individuals with high psychological reactance.http://www.redalyc.org/articulo.oa?id=123058882001psychological reactanceuser satisfactionproviders |
| spellingShingle | Diego Nogueira Rafael Evandro Luiz Lopes The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems BBR: Brazilian Business Review psychological reactance user satisfaction providers |
| title | The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems |
| title_full | The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems |
| title_fullStr | The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems |
| title_full_unstemmed | The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems |
| title_short | The Effect of Reactance on Satisfaction: A Study in the Context of Supplementary Health Care Systems |
| title_sort | effect of reactance on satisfaction a study in the context of supplementary health care systems |
| topic | psychological reactance user satisfaction providers |
| url | http://www.redalyc.org/articulo.oa?id=123058882001 |
| work_keys_str_mv | AT diegonogueirarafael theeffectofreactanceonsatisfactionastudyinthecontextofsupplementaryhealthcaresystems AT evandroluizlopes theeffectofreactanceonsatisfactionastudyinthecontextofsupplementaryhealthcaresystems AT diegonogueirarafael effectofreactanceonsatisfactionastudyinthecontextofsupplementaryhealthcaresystems AT evandroluizlopes effectofreactanceonsatisfactionastudyinthecontextofsupplementaryhealthcaresystems |