REDUCING THE PRODUCT PERSONALITY MODEL
The product personality is a tool conceived to help designers in creating products with a strong character and ensuring them a successful edge on the market. Several models were generated, and Jordan Dumitrescu model is one of them. Because this model has a high complexity given by its 20 personali...
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| Format: | Article |
| Language: | English |
| Published: |
SORGING
2025-06-01
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| Series: | Journal of Industrial Design and Engineering Graphics |
| Subjects: | |
| Online Access: | http://sorging.ro/jideg/index.php/jideg/article/view/387 |
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| Summary: | The product personality is a tool conceived to help designers in creating products with a strong character and ensuring them a successful edge on the market. Several models were generated, and Jordan Dumitrescu model is one of them. Because this model has a high complexity given by its 20 personality dimensions, a reduction was needed. The methods employed in reduction were Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) – for validation. The fit indices pointed out the goodness of fit. The new model has four factors: Virtuousness; Attitude towards outside; Sympatheticness; and Showyness.
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| ISSN: | 1843-3766 2344-4681 |