Comparative Analysis of Several Models for Churning Customer Prediction
Customer churn prediction is critical for financial institutions to retain clients and optimize resource allocation. It is less expensive to keep current clients than to find new ones. There lots of research in this field, but their performance is often limited by data imbalance issues. This study c...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2025/09/shsconf_icdde2025_02013.pdf |
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