Analysis of performances and trends of PDO wine producers in large retail chains in Italy
The large retail chains represent the main distribution channel for wine sales in Italy. Retailers, therefore, define the wine supply of their points-of-sale based on their own commercial strategies, taking into account evolving consumer demand, producer characteristics, and product types. Wine bott...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2024-05-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | https://oaj.fupress.net/index.php/wep/article/view/15926 |
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