SYMBOLIC CULTURAL VALUE: CREATIVITY AND COUNTERPRODUCTIVITY IN CITAYAM FASHION WEEK 2022 IN INDONESIA

The phenomenon of Citayam Fashion Week has symbolically influenced the way lower-class youth dress in central Jakarta. What was once an urban area in Sudirman has transformed into a fashion arena after videos of young people sporting distinctive clothing styles went viral. More than just a social ga...

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Main Authors: Fuad Noorzeha, Agus Sutono, John Abraham Ziswan Suryosumunar
Format: Article
Language:English
Published: Faculty of Humanities, Universitas Indonesia 2024-12-01
Series:Paradigma: Jurnal Kajian Budaya
Subjects:
Online Access:https://scholarhub.ui.ac.id/paradigma/vol14/iss3/7/
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author Fuad Noorzeha
Agus Sutono
John Abraham Ziswan Suryosumunar
author_facet Fuad Noorzeha
Agus Sutono
John Abraham Ziswan Suryosumunar
author_sort Fuad Noorzeha
collection DOAJ
description The phenomenon of Citayam Fashion Week has symbolically influenced the way lower-class youth dress in central Jakarta. What was once an urban area in Sudirman has transformed into a fashion arena after videos of young people sporting distinctive clothing styles went viral. More than just a social gathering, this occurrence has attracted significant attention on social media, showcasing unique fashion expressions. However, this spontaneous and instantaneous trend has sparked a wide range of responses, with opinions varying from viewing it as a creative expression to considering it counterproductive. This study employs Jean Baudrillard’s theory as its formal framework in qualitative analysis, with Citayam Fashion Week serving as the material object of inquiry. The findings reveal the symbolic imagery that influences societal perceptions through creative fashion expressions and highlights the potential negative impacts on society, particularly among contemporary youth.
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publishDate 2024-12-01
publisher Faculty of Humanities, Universitas Indonesia
record_format Article
series Paradigma: Jurnal Kajian Budaya
spelling doaj-art-e6cc73e6a6034f0db14154bb5262f2a12025-08-20T02:39:51ZengFaculty of Humanities, Universitas IndonesiaParadigma: Jurnal Kajian Budaya2087-60172503-08682024-12-0114346647710.17510/paradigma.v14i3.1390SYMBOLIC CULTURAL VALUE: CREATIVITY AND COUNTERPRODUCTIVITY IN CITAYAM FASHION WEEK 2022 IN INDONESIAFuad Noorzeha0Agus Sutono1John Abraham Ziswan Suryosumunar2Fakultas Pendidikan Ilmu Pengetahuan Sosial dan Keolahragaan, Universitas PGRI SemarangFakultas Pendidikan Ilmu Pengetahuan Sosial dan Keolahragaan, Universitas PGRI SemarangProgram Studi Filsafat, IAHN Gde Pudja MataramThe phenomenon of Citayam Fashion Week has symbolically influenced the way lower-class youth dress in central Jakarta. What was once an urban area in Sudirman has transformed into a fashion arena after videos of young people sporting distinctive clothing styles went viral. More than just a social gathering, this occurrence has attracted significant attention on social media, showcasing unique fashion expressions. However, this spontaneous and instantaneous trend has sparked a wide range of responses, with opinions varying from viewing it as a creative expression to considering it counterproductive. This study employs Jean Baudrillard’s theory as its formal framework in qualitative analysis, with Citayam Fashion Week serving as the material object of inquiry. The findings reveal the symbolic imagery that influences societal perceptions through creative fashion expressions and highlights the potential negative impacts on society, particularly among contemporary youth.https://scholarhub.ui.ac.id/paradigma/vol14/iss3/7/jean baudrillardsimulacrasymbolic valuecitayam fashion weekyouth fashion culture
spellingShingle Fuad Noorzeha
Agus Sutono
John Abraham Ziswan Suryosumunar
SYMBOLIC CULTURAL VALUE: CREATIVITY AND COUNTERPRODUCTIVITY IN CITAYAM FASHION WEEK 2022 IN INDONESIA
Paradigma: Jurnal Kajian Budaya
jean baudrillard
simulacra
symbolic value
citayam fashion week
youth fashion culture
title SYMBOLIC CULTURAL VALUE: CREATIVITY AND COUNTERPRODUCTIVITY IN CITAYAM FASHION WEEK 2022 IN INDONESIA
title_full SYMBOLIC CULTURAL VALUE: CREATIVITY AND COUNTERPRODUCTIVITY IN CITAYAM FASHION WEEK 2022 IN INDONESIA
title_fullStr SYMBOLIC CULTURAL VALUE: CREATIVITY AND COUNTERPRODUCTIVITY IN CITAYAM FASHION WEEK 2022 IN INDONESIA
title_full_unstemmed SYMBOLIC CULTURAL VALUE: CREATIVITY AND COUNTERPRODUCTIVITY IN CITAYAM FASHION WEEK 2022 IN INDONESIA
title_short SYMBOLIC CULTURAL VALUE: CREATIVITY AND COUNTERPRODUCTIVITY IN CITAYAM FASHION WEEK 2022 IN INDONESIA
title_sort symbolic cultural value creativity and counterproductivity in citayam fashion week 2022 in indonesia
topic jean baudrillard
simulacra
symbolic value
citayam fashion week
youth fashion culture
url https://scholarhub.ui.ac.id/paradigma/vol14/iss3/7/
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AT agussutono symbolicculturalvaluecreativityandcounterproductivityincitayamfashionweek2022inindonesia
AT johnabrahamziswansuryosumunar symbolicculturalvaluecreativityandcounterproductivityincitayamfashionweek2022inindonesia