FEATURES OF EVALUATING THE RATIONALITY OF CONSUMER BEHAVIOR AT ALL STAGES OF USING NON-STEROIDAL ANTI-INFLAMMATORY DRUGS IN OCCUPATIONAL DISEASES OF THE MUSCULOSKELETAL SYSTEM
The goal is to improve the quality of medical care for occupational diseases of the musculoskeletal system using non-steroidal anti-inflammatory drugs in the formation of health for employees of the coal industry. Materials and methods. The object of research in the study of this problem is represe...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
The Publishing House Medicine and Enlightenment
2020-09-01
|
| Series: | Медицина в Кузбассе |
| Subjects: | |
| Online Access: | https://mednauki.ru/index.php/MK/article/view/488 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849248132063297536 |
|---|---|
| author | Андрей Георгиевич Петров Сергей Николаевич Филимонов Виктор Андреевич Семенихин Ольга Владимировна Хорошилова |
| author_facet | Андрей Георгиевич Петров Сергей Николаевич Филимонов Виктор Андреевич Семенихин Ольга Владимировна Хорошилова |
| author_sort | Андрей Георгиевич Петров |
| collection | DOAJ |
| description | The goal is to improve the quality of medical care for occupational diseases of the musculoskeletal system using non-steroidal anti-inflammatory drugs in the formation of health for employees of the coal industry.
Materials and methods. The object of research in the study of this problem is represented by employees of the coal industry with occupational diseases of the musculoskeletal system (n = 400). The following research methods were used: content analysis, descriptive, information and analytical, marketing, sociological (questionnaires, methods of expert assessments), mathematical and statistical.
Results. Marketing research has shown that there is no systematic approach to working with consumers in a pharmacy organization; consumers need information about products available for sale. Moreover, the role of pharmaceutical workers as a subject of marketing activities of a pharmacy organization should be that they not only promote, but also help the consumer to choose the right product and promote its safe use.
The study of respondents ' assessments and opinions helps to identify patterns in consumer behavior and makes it possible to develop a more thoughtful strategy of information and consulting work with employees of the coal industry, paying special attention to the issues of pharmaceutical consulting, information, attentive service, and the use of new forms and methods of work that would increase the interest of consumers in purchasing effective and safe medicines.
Conclusion. The data from this study allow us to improve interaction at the stages of prescribing and discharging non-steroidal anti-inflammatory drugs by identifying the causes of irrational behavior and understanding consumer expectations, identifying ways to inform consumers, and improving the process of training specialists with pharmaceutical and medical education in the field of rational use of non-steroidal anti-inflammatory drugs. |
| format | Article |
| id | doaj-art-e6948ea49c32430587d20d9cd02ada92 |
| institution | Kabale University |
| issn | 1819-0901 2588-0411 |
| language | Russian |
| publishDate | 2020-09-01 |
| publisher | The Publishing House Medicine and Enlightenment |
| record_format | Article |
| series | Медицина в Кузбассе |
| spelling | doaj-art-e6948ea49c32430587d20d9cd02ada922025-08-20T03:58:03ZrusThe Publishing House Medicine and EnlightenmentМедицина в Кузбассе1819-09012588-04112020-09-011932734436FEATURES OF EVALUATING THE RATIONALITY OF CONSUMER BEHAVIOR AT ALL STAGES OF USING NON-STEROIDAL ANTI-INFLAMMATORY DRUGS IN OCCUPATIONAL DISEASES OF THE MUSCULOSKELETAL SYSTEMАндрей Георгиевич Петров0Сергей Николаевич Филимонов1Виктор Андреевич Семенихин2Ольга Владимировна Хорошилова3ФГБОУ ВО КемГМУ Минздрава России, г. КемеровоФГБНУ НИИ КПГПЗ, г. НовокузнецкГАУЗ КО «Областной клинический центр охраны здоровья шахтеров», г. Ленинск-КузнецкийФГБОУ ВО КемГМУ Минздрава России, г. КемеровоThe goal is to improve the quality of medical care for occupational diseases of the musculoskeletal system using non-steroidal anti-inflammatory drugs in the formation of health for employees of the coal industry. Materials and methods. The object of research in the study of this problem is represented by employees of the coal industry with occupational diseases of the musculoskeletal system (n = 400). The following research methods were used: content analysis, descriptive, information and analytical, marketing, sociological (questionnaires, methods of expert assessments), mathematical and statistical. Results. Marketing research has shown that there is no systematic approach to working with consumers in a pharmacy organization; consumers need information about products available for sale. Moreover, the role of pharmaceutical workers as a subject of marketing activities of a pharmacy organization should be that they not only promote, but also help the consumer to choose the right product and promote its safe use. The study of respondents ' assessments and opinions helps to identify patterns in consumer behavior and makes it possible to develop a more thoughtful strategy of information and consulting work with employees of the coal industry, paying special attention to the issues of pharmaceutical consulting, information, attentive service, and the use of new forms and methods of work that would increase the interest of consumers in purchasing effective and safe medicines. Conclusion. The data from this study allow us to improve interaction at the stages of prescribing and discharging non-steroidal anti-inflammatory drugs by identifying the causes of irrational behavior and understanding consumer expectations, identifying ways to inform consumers, and improving the process of training specialists with pharmaceutical and medical education in the field of rational use of non-steroidal anti-inflammatory drugs.https://mednauki.ru/index.php/MK/article/view/488маркетинговые исследованияпрофессиональные заболеваниямедицинские товары и услугипотребительское поведение |
| spellingShingle | Андрей Георгиевич Петров Сергей Николаевич Филимонов Виктор Андреевич Семенихин Ольга Владимировна Хорошилова FEATURES OF EVALUATING THE RATIONALITY OF CONSUMER BEHAVIOR AT ALL STAGES OF USING NON-STEROIDAL ANTI-INFLAMMATORY DRUGS IN OCCUPATIONAL DISEASES OF THE MUSCULOSKELETAL SYSTEM Медицина в Кузбассе маркетинговые исследования профессиональные заболевания медицинские товары и услуги потребительское поведение |
| title | FEATURES OF EVALUATING THE RATIONALITY OF CONSUMER BEHAVIOR AT ALL STAGES OF USING NON-STEROIDAL ANTI-INFLAMMATORY DRUGS IN OCCUPATIONAL DISEASES OF THE MUSCULOSKELETAL SYSTEM |
| title_full | FEATURES OF EVALUATING THE RATIONALITY OF CONSUMER BEHAVIOR AT ALL STAGES OF USING NON-STEROIDAL ANTI-INFLAMMATORY DRUGS IN OCCUPATIONAL DISEASES OF THE MUSCULOSKELETAL SYSTEM |
| title_fullStr | FEATURES OF EVALUATING THE RATIONALITY OF CONSUMER BEHAVIOR AT ALL STAGES OF USING NON-STEROIDAL ANTI-INFLAMMATORY DRUGS IN OCCUPATIONAL DISEASES OF THE MUSCULOSKELETAL SYSTEM |
| title_full_unstemmed | FEATURES OF EVALUATING THE RATIONALITY OF CONSUMER BEHAVIOR AT ALL STAGES OF USING NON-STEROIDAL ANTI-INFLAMMATORY DRUGS IN OCCUPATIONAL DISEASES OF THE MUSCULOSKELETAL SYSTEM |
| title_short | FEATURES OF EVALUATING THE RATIONALITY OF CONSUMER BEHAVIOR AT ALL STAGES OF USING NON-STEROIDAL ANTI-INFLAMMATORY DRUGS IN OCCUPATIONAL DISEASES OF THE MUSCULOSKELETAL SYSTEM |
| title_sort | features of evaluating the rationality of consumer behavior at all stages of using non steroidal anti inflammatory drugs in occupational diseases of the musculoskeletal system |
| topic | маркетинговые исследования профессиональные заболевания медицинские товары и услуги потребительское поведение |
| url | https://mednauki.ru/index.php/MK/article/view/488 |
| work_keys_str_mv | AT andrejgeorgievičpetrov featuresofevaluatingtherationalityofconsumerbehavioratallstagesofusingnonsteroidalantiinflammatorydrugsinoccupationaldiseasesofthemusculoskeletalsystem AT sergejnikolaevičfilimonov featuresofevaluatingtherationalityofconsumerbehavioratallstagesofusingnonsteroidalantiinflammatorydrugsinoccupationaldiseasesofthemusculoskeletalsystem AT viktorandreevičsemenihin featuresofevaluatingtherationalityofconsumerbehavioratallstagesofusingnonsteroidalantiinflammatorydrugsinoccupationaldiseasesofthemusculoskeletalsystem AT olʹgavladimirovnahorošilova featuresofevaluatingtherationalityofconsumerbehavioratallstagesofusingnonsteroidalantiinflammatorydrugsinoccupationaldiseasesofthemusculoskeletalsystem |