Application of eye-tracking technology to compare how instant lemongrass drink packaging imagery influences customer interest
The research aimed to compare how different styles of instant lemongrass drink package imagery influence consumer interest and behavior using eye-tracking technology. A total of 30 participants, aged 19 to 65, evaluated three packaging styles: style 1 Images of instant lemongrass drinks served in a...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad
2025-06-01
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| Series: | Journal of Graphic Engineering and Design |
| Subjects: | |
| Online Access: | https://jged.uns.ac.rs/index.php/jged/article/view/1671/1501 |
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