Strategic communication for women entrepreneurs: a case study of India

Small and Medium Enterprises (SMEs) play a significant role in all economies and are key agents of employment, innovation and growth. Strategic communication is something different from normal communication as it involves with certain intelligent way of communicating the clients and counter parts. T...

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Bibliographic Details
Main Author: Maharaja Thandabhani
Format: Article
Language:English
Published: UAB Sustainability for Regions 2020-03-01
Series:Insights into Regional Development
Online Access:https://jssidoi.org/ird/article/33
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