The role of artificial intelligence personalisation in e-commerce: Customer purchase decisions in the retail sector
Background: Online shopping in South Africa grew significantly during the pandemic, highlighting its potential across income groups. Leveraging artificial intelligence (AI) is crucial for e-commerce businesses to enhance customer experiences and stay competitive in the digital age. Objectives: This...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2025-04-01
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| Series: | South African Journal of Information Management |
| Subjects: | |
| Online Access: | https://sajim.co.za/index.php/sajim/article/view/1926 |
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