Halal Tourism Preferences: The Role of Brand Awareness, Attitudes, and Social Norms Among Muslim and Non-Muslim Travelers

Halal Tourism Preferences: The Role of Brand Awareness, Attitudes, and Social Norms Among Muslim and Non-Muslim Travelers

This research focuses on the influence of brand awareness, attitudes, and social norms on the intentions of Muslim and non-Muslim tourists to visit Lombok as a Halal tourism destination. Lombok has been designated by the Indonesian government as a center for Islamic tourism, providing a complementar...

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Bibliographic Details
Main Authors: Ira Setyaningsih, Isma Kurniatanty, Dita Ovianti, Novia Intan Maharani
Format: Article
Language:English
Published: UIN Sunan Kalijaga, Faculty of Science and Technology, Industrial Engineering Department 2024-12-01
Series:Journal of Industrial Engineering and Halal Industries
Subjects:
muslim; non-muslim; halal; lombok; indonesia; tourist
Online Access:https://ejournal.uin-suka.ac.id/saintek/JIEHIS/article/view/4946
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