The role of green marketing in addressing environmental and economic challenges in Jordan
This study investigates the role of green marketing in addressing Jordan’s environmental and economic challenges, focusing on barriers and drivers of adoption. Using a quantitative research approach, data were collected from 504 respondents (67.5% were customers and 32.5% were SME owners) and analyz...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-04-01
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| Series: | Environmental Economics |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22035/EE_2022_02_Ali.pdf |
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