The role of green marketing in addressing environmental and economic challenges in Jordan
This study investigates the role of green marketing in addressing Jordan’s environmental and economic challenges, focusing on barriers and drivers of adoption. Using a quantitative research approach, data were collected from 504 respondents (67.5% were customers and 32.5% were SME owners) and analyz...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2025-04-01
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| Series: | Environmental Economics |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22035/EE_2022_02_Ali.pdf |
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| author | Hussam Ali Hanadi A. Salhab |
| author_facet | Hussam Ali Hanadi A. Salhab |
| author_sort | Hussam Ali |
| collection | DOAJ |
| description | This study investigates the role of green marketing in addressing Jordan’s environmental and economic challenges, focusing on barriers and drivers of adoption. Using a quantitative research approach, data were collected from 504 respondents (67.5% were customers and 32.5% were SME owners) and analyzed through partial least squares structural equation modeling to evaluate the relationships between socio-economic factors, financial incentives, and infrastructural challenges. The results reveal that financial incentives significantly drive the adoption of renewable energy (coefficient: 0.85, p = 0.010) and sustainable agriculture (coefficient: 0.80, p = 0.014). Stakeholder engagement is high, with customer awareness scoring a mean of 4.1 (standard deviation: 0.5) and environmental sustainability at 4.2 (standard deviation: 0.5). Key barriers include infrastructural limitations (mean: 3.7, standard deviation: 0.8) and socio-economic disparities (mean: 3.8, standard deviation: 0.7), restricting access to eco-friendly products. Model fit indices, including a standardized root mean square residual of 0.054 and a normed fit index of 0.92, confirm the robustness of the framework. The findings suggest that overcoming these barriers requires targeted financial support, infrastructure investment, and inclusive policies to scale green marketing effectively. This paper provides actionable insights into advancing sustainable practices in Jordan, offering valuable strategies for resource-constrained economies worldwide. |
| format | Article |
| id | doaj-art-e656922853f94dcf8af90ef0feed028f |
| institution | DOAJ |
| issn | 1998-6041 1998-605X |
| language | English |
| publishDate | 2025-04-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Environmental Economics |
| spelling | doaj-art-e656922853f94dcf8af90ef0feed028f2025-08-20T03:13:21ZengLLC "CPC "Business Perspectives"Environmental Economics1998-60411998-605X2025-04-01162152510.21511/ee.16(2).2025.0222035The role of green marketing in addressing environmental and economic challenges in JordanHussam Ali0https://orcid.org/0009-0000-2705-8526Hanadi A. Salhab1https://orcid.org/0000-0002-4985-319XPh.D., Assistant Professor, Department of Digital Marketing, Faculty of Business, Amman Arab University, JordanPh.D., Assistant Professor, Department of eMarketing, Faculty of Business, Middle East University, JordanThis study investigates the role of green marketing in addressing Jordan’s environmental and economic challenges, focusing on barriers and drivers of adoption. Using a quantitative research approach, data were collected from 504 respondents (67.5% were customers and 32.5% were SME owners) and analyzed through partial least squares structural equation modeling to evaluate the relationships between socio-economic factors, financial incentives, and infrastructural challenges. The results reveal that financial incentives significantly drive the adoption of renewable energy (coefficient: 0.85, p = 0.010) and sustainable agriculture (coefficient: 0.80, p = 0.014). Stakeholder engagement is high, with customer awareness scoring a mean of 4.1 (standard deviation: 0.5) and environmental sustainability at 4.2 (standard deviation: 0.5). Key barriers include infrastructural limitations (mean: 3.7, standard deviation: 0.8) and socio-economic disparities (mean: 3.8, standard deviation: 0.7), restricting access to eco-friendly products. Model fit indices, including a standardized root mean square residual of 0.054 and a normed fit index of 0.92, confirm the robustness of the framework. The findings suggest that overcoming these barriers requires targeted financial support, infrastructure investment, and inclusive policies to scale green marketing effectively. This paper provides actionable insights into advancing sustainable practices in Jordan, offering valuable strategies for resource-constrained economies worldwide.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22035/EE_2022_02_Ali.pdfagriculturedisparitieseconomicsenergyinnovationmarketing |
| spellingShingle | Hussam Ali Hanadi A. Salhab The role of green marketing in addressing environmental and economic challenges in Jordan Environmental Economics agriculture disparities economics energy innovation marketing |
| title | The role of green marketing in addressing environmental and economic challenges in Jordan |
| title_full | The role of green marketing in addressing environmental and economic challenges in Jordan |
| title_fullStr | The role of green marketing in addressing environmental and economic challenges in Jordan |
| title_full_unstemmed | The role of green marketing in addressing environmental and economic challenges in Jordan |
| title_short | The role of green marketing in addressing environmental and economic challenges in Jordan |
| title_sort | role of green marketing in addressing environmental and economic challenges in jordan |
| topic | agriculture disparities economics energy innovation marketing |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22035/EE_2022_02_Ali.pdf |
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