Publicité télévisée sur les aliments visant les enfants québécois

The importance of the content of advertising in television programming aimed at children has long been an object of social preoccupation. In the study presented here, the content of food advertising to which Québécois children are exposed daily is analyzed from the dual points of view of nutrition a...

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Main Authors: Estelle Lebel, Anne-Marie Hamelin, Marguerite Lavallée, Annie Bédard, Amélie Dubé
Format: Article
Language:fra
Published: Université Laval 2005-11-01
Series:Communication
Subjects:
Online Access:https://journals.openedition.org/communication/3259
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author Estelle Lebel
Anne-Marie Hamelin
Marguerite Lavallée
Annie Bédard
Amélie Dubé
author_facet Estelle Lebel
Anne-Marie Hamelin
Marguerite Lavallée
Annie Bédard
Amélie Dubé
author_sort Estelle Lebel
collection DOAJ
description The importance of the content of advertising in television programming aimed at children has long been an object of social preoccupation. In the study presented here, the content of food advertising to which Québécois children are exposed daily is analyzed from the dual points of view of nutrition and communication. The analysis of these contents allows us to identify the types of products advertised, the frequency and timing of their diffusion, the nutritional composition of the food advertised, and the socio-cultural values, which are associated with them.
format Article
id doaj-art-e62fa271b2d449a394a7e808c1e29936
institution Kabale University
issn 1189-3788
1920-7344
language fra
publishDate 2005-11-01
publisher Université Laval
record_format Article
series Communication
spelling doaj-art-e62fa271b2d449a394a7e808c1e299362025-01-09T11:27:31ZfraUniversité LavalCommunication1189-37881920-73442005-11-01241658510.4000/communication.3259Publicité télévisée sur les aliments visant les enfants québécoisEstelle LebelAnne-Marie HamelinMarguerite LavalléeAnnie BédardAmélie DubéThe importance of the content of advertising in television programming aimed at children has long been an object of social preoccupation. In the study presented here, the content of food advertising to which Québécois children are exposed daily is analyzed from the dual points of view of nutrition and communication. The analysis of these contents allows us to identify the types of products advertised, the frequency and timing of their diffusion, the nutritional composition of the food advertised, and the socio-cultural values, which are associated with them.https://journals.openedition.org/communication/3259televisionfoodQuebecadvertisingchildren
spellingShingle Estelle Lebel
Anne-Marie Hamelin
Marguerite Lavallée
Annie Bédard
Amélie Dubé
Publicité télévisée sur les aliments visant les enfants québécois
Communication
television
food
Quebec
advertising
children
title Publicité télévisée sur les aliments visant les enfants québécois
title_full Publicité télévisée sur les aliments visant les enfants québécois
title_fullStr Publicité télévisée sur les aliments visant les enfants québécois
title_full_unstemmed Publicité télévisée sur les aliments visant les enfants québécois
title_short Publicité télévisée sur les aliments visant les enfants québécois
title_sort publicite televisee sur les aliments visant les enfants quebecois
topic television
food
Quebec
advertising
children
url https://journals.openedition.org/communication/3259
work_keys_str_mv AT estellelebel publiciteteleviseesurlesalimentsvisantlesenfantsquebecois
AT annemariehamelin publiciteteleviseesurlesalimentsvisantlesenfantsquebecois
AT margueritelavallee publiciteteleviseesurlesalimentsvisantlesenfantsquebecois
AT anniebedard publiciteteleviseesurlesalimentsvisantlesenfantsquebecois
AT ameliedube publiciteteleviseesurlesalimentsvisantlesenfantsquebecois