Global Perspectives on Laptop Features: A Sentiment Analysis of User Preferences in Developed and Developing Countries
This study examines laptop user sentiments across developed and developing countries using aspect-based sentiment analysis (ABSA) on social media data. Employing a mixed-methods approach, the research combines large-scale sentiment analysis of 1,467,535 tweets with expert insights gathered through a...
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| Format: | Article |
| Language: | English |
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IEEE
2025-01-01
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| Series: | IEEE Access |
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| Online Access: | https://ieeexplore.ieee.org/document/10836738/ |
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| author | Mehrdad Maghsoudi Mohammadreza Bakhtiari Hamidreza Bakhtiari |
| author_facet | Mehrdad Maghsoudi Mohammadreza Bakhtiari Hamidreza Bakhtiari |
| author_sort | Mehrdad Maghsoudi |
| collection | DOAJ |
| description | This study examines laptop user sentiments across developed and developing countries using aspect-based sentiment analysis (ABSA) on social media data. Employing a mixed-methods approach, the research combines large-scale sentiment analysis of 1,467,535 tweets with expert insights gathered through a Delphi panel of ten industry professionals. The study analyzes user opinions on 16 key laptop features, revealing distinct preferences and pain points between users in developed and developing nations. Findings show that consumers in developing countries express higher overall satisfaction, while those in developed countries demonstrate more critical views, particularly regarding performance-related features. Universal concerns include battery life and cooling efficiency. The research identifies key priorities for each market: high performance and advanced features for developed countries, and affordability, durability, and reliability for developing nations. Based on these insights, the study proposes tailored strategies for laptop manufacturers, including differentiated product lines, universal charging solutions, and market-specific innovations in cooling systems and warranties. The methodology incorporates data preprocessing, ABSA implementation using the PyABSA framework, and a three-phase Delphi process for expert analysis. This comprehensive analysis provides valuable guidance for product development and marketing strategies in the global laptop industry, emphasizing the importance of market-specific approaches to enhance user satisfaction and maintain competitiveness. The study also acknowledges limitations and suggests directions for future research, including multi-source data analysis and longitudinal studies. |
| format | Article |
| id | doaj-art-e603711bf6814db8978a8e940fb218f0 |
| institution | Kabale University |
| issn | 2169-3536 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | IEEE |
| record_format | Article |
| series | IEEE Access |
| spelling | doaj-art-e603711bf6814db8978a8e940fb218f02025-01-21T00:01:50ZengIEEEIEEE Access2169-35362025-01-01139102911910.1109/ACCESS.2025.352832410836738Global Perspectives on Laptop Features: A Sentiment Analysis of User Preferences in Developed and Developing CountriesMehrdad Maghsoudi0https://orcid.org/0000-0002-1896-1825Mohammadreza Bakhtiari1https://orcid.org/0009-0001-9215-4087Hamidreza Bakhtiari2https://orcid.org/0009-0009-6521-6017Department of Industrial and Information Management, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, IranDepartment of Electrical and Computer Engineering, University of Tehran, Tehran, IranFaculty of Mechanical Engineering, K. N. Toosi University of Technology, Tehran, IranThis study examines laptop user sentiments across developed and developing countries using aspect-based sentiment analysis (ABSA) on social media data. Employing a mixed-methods approach, the research combines large-scale sentiment analysis of 1,467,535 tweets with expert insights gathered through a Delphi panel of ten industry professionals. The study analyzes user opinions on 16 key laptop features, revealing distinct preferences and pain points between users in developed and developing nations. Findings show that consumers in developing countries express higher overall satisfaction, while those in developed countries demonstrate more critical views, particularly regarding performance-related features. Universal concerns include battery life and cooling efficiency. The research identifies key priorities for each market: high performance and advanced features for developed countries, and affordability, durability, and reliability for developing nations. Based on these insights, the study proposes tailored strategies for laptop manufacturers, including differentiated product lines, universal charging solutions, and market-specific innovations in cooling systems and warranties. The methodology incorporates data preprocessing, ABSA implementation using the PyABSA framework, and a three-phase Delphi process for expert analysis. This comprehensive analysis provides valuable guidance for product development and marketing strategies in the global laptop industry, emphasizing the importance of market-specific approaches to enhance user satisfaction and maintain competitiveness. The study also acknowledges limitations and suggests directions for future research, including multi-source data analysis and longitudinal studies.https://ieeexplore.ieee.org/document/10836738/Notebook computersconsumer behaviorcustomer preferencessocial media analyticslaptop industry |
| spellingShingle | Mehrdad Maghsoudi Mohammadreza Bakhtiari Hamidreza Bakhtiari Global Perspectives on Laptop Features: A Sentiment Analysis of User Preferences in Developed and Developing Countries IEEE Access Notebook computers consumer behavior customer preferences social media analytics laptop industry |
| title | Global Perspectives on Laptop Features: A Sentiment Analysis of User Preferences in Developed and Developing Countries |
| title_full | Global Perspectives on Laptop Features: A Sentiment Analysis of User Preferences in Developed and Developing Countries |
| title_fullStr | Global Perspectives on Laptop Features: A Sentiment Analysis of User Preferences in Developed and Developing Countries |
| title_full_unstemmed | Global Perspectives on Laptop Features: A Sentiment Analysis of User Preferences in Developed and Developing Countries |
| title_short | Global Perspectives on Laptop Features: A Sentiment Analysis of User Preferences in Developed and Developing Countries |
| title_sort | global perspectives on laptop features a sentiment analysis of user preferences in developed and developing countries |
| topic | Notebook computers consumer behavior customer preferences social media analytics laptop industry |
| url | https://ieeexplore.ieee.org/document/10836738/ |
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