Narrative Matrix Theory: An integrated framework that incorporates management theory and narrative
Recently, management theories such as knowledge creation, ambidextrous organization, and dynamic capability have gained attention. However, an issue is that there is no structured way to understand and apply them in an integrated way in practice. Similarly, narratives are used in management as...
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Main Authors: | , |
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Format: | Article |
Language: | Japanese |
Published: |
The Academic Association for Organizational Science
2022-09-01
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Series: | AAOS Transactions |
Subjects: | |
Online Access: | https://www.jstage.jst.go.jp/article/aaostrans/11/1/11_118/_pdf/-char/ja |
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Summary: | Recently, management theories such as knowledge creation, ambidextrous
organization, and dynamic capability have gained attention. However, an issue is that
there is no structured way to understand and apply them in an integrated way in practice.
Similarly, narratives are used in management as a method of envisioning strategies and
uniting organizations. An issue is that narratives do not contribute efficiently due to
limited understanding of the structure of narratives and method of creating them. In this
paper, the narrative matrix theory will be presented as a new framework that integrates
these theories and enables to utilize narratives in practice. |
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ISSN: | 2758-2795 |