The Effect of Outbound Brand Syariah and Social Media Marketing on Purchase Interest of BSI Auction Assets with Public Trust as an Intervening Variable
This study aims to analyze the influence of outbound sharia brand and social media marketing on public trust, analyze the influence of outbound sharia brand and social media marketing on interest in purchasing auction assets, analyze the influence of public trust on interest in purchasing auction a...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi dan Bisnis Asia Malang
2025-07-01
|
| Series: | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| Subjects: | |
| Online Access: | https://jibeka.asia.ac.id/index.php/jibeka/article/view/2370 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849317540907450368 |
|---|---|
| author | Eriza Pradnawati Nurhidayah Nurhidayah Harun Alrasyid |
| author_facet | Eriza Pradnawati Nurhidayah Nurhidayah Harun Alrasyid |
| author_sort | Eriza Pradnawati |
| collection | DOAJ |
| description |
This study aims to analyze the influence of outbound sharia brand and social media marketing on public trust, analyze the influence of outbound sharia brand and social media marketing on interest in purchasing auction assets, analyze the influence of public trust on interest in purchasing auction assets, and analyze the influence of outbound sharia brand and social media marketing on interest in purchasing auction assets through public trust. The number of samples in this study involved 200 customers. The analysis technique used SmartPLS. The results of the analysis show that outbound sharia brand influences public trust. Social media marketing influences public trust. Outbound sharia brand influences interest in purchasing auction assets. Social media marketing influences interest in purchasing auction assets. Public trust influences interest in purchasing auction assets. Outbound sharia brand influences interest in purchasing auction assets through public trust. Social media marketing influences interest in purchasing auction assets through public trust.
|
| format | Article |
| id | doaj-art-e5e88209947e43d789cd016ef683aa6e |
| institution | Kabale University |
| issn | 2620-875X |
| language | English |
| publishDate | 2025-07-01 |
| publisher | Institut Teknologi dan Bisnis Asia Malang |
| record_format | Article |
| series | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| spelling | doaj-art-e5e88209947e43d789cd016ef683aa6e2025-08-20T03:51:09ZengInstitut Teknologi dan Bisnis Asia MalangJurnal Ilmiah Bisnis dan Ekonomi Asia2620-875X2025-07-0119210.32815/jibeka.v19i2.2370The Effect of Outbound Brand Syariah and Social Media Marketing on Purchase Interest of BSI Auction Assets with Public Trust as an Intervening VariableEriza Pradnawati0Nurhidayah Nurhidayah1Harun Alrasyid2Universitas Islam MalangUniversitas Islam MalangUniversitas Islam Malang This study aims to analyze the influence of outbound sharia brand and social media marketing on public trust, analyze the influence of outbound sharia brand and social media marketing on interest in purchasing auction assets, analyze the influence of public trust on interest in purchasing auction assets, and analyze the influence of outbound sharia brand and social media marketing on interest in purchasing auction assets through public trust. The number of samples in this study involved 200 customers. The analysis technique used SmartPLS. The results of the analysis show that outbound sharia brand influences public trust. Social media marketing influences public trust. Outbound sharia brand influences interest in purchasing auction assets. Social media marketing influences interest in purchasing auction assets. Public trust influences interest in purchasing auction assets. Outbound sharia brand influences interest in purchasing auction assets through public trust. Social media marketing influences interest in purchasing auction assets through public trust. https://jibeka.asia.ac.id/index.php/jibeka/article/view/2370Public trustInterest in purchasing auction assetsOutbound sharia brands,social media marketing |
| spellingShingle | Eriza Pradnawati Nurhidayah Nurhidayah Harun Alrasyid The Effect of Outbound Brand Syariah and Social Media Marketing on Purchase Interest of BSI Auction Assets with Public Trust as an Intervening Variable Jurnal Ilmiah Bisnis dan Ekonomi Asia Public trust Interest in purchasing auction assets Outbound sharia brands, social media marketing |
| title | The Effect of Outbound Brand Syariah and Social Media Marketing on Purchase Interest of BSI Auction Assets with Public Trust as an Intervening Variable |
| title_full | The Effect of Outbound Brand Syariah and Social Media Marketing on Purchase Interest of BSI Auction Assets with Public Trust as an Intervening Variable |
| title_fullStr | The Effect of Outbound Brand Syariah and Social Media Marketing on Purchase Interest of BSI Auction Assets with Public Trust as an Intervening Variable |
| title_full_unstemmed | The Effect of Outbound Brand Syariah and Social Media Marketing on Purchase Interest of BSI Auction Assets with Public Trust as an Intervening Variable |
| title_short | The Effect of Outbound Brand Syariah and Social Media Marketing on Purchase Interest of BSI Auction Assets with Public Trust as an Intervening Variable |
| title_sort | effect of outbound brand syariah and social media marketing on purchase interest of bsi auction assets with public trust as an intervening variable |
| topic | Public trust Interest in purchasing auction assets Outbound sharia brands, social media marketing |
| url | https://jibeka.asia.ac.id/index.php/jibeka/article/view/2370 |
| work_keys_str_mv | AT erizapradnawati theeffectofoutboundbrandsyariahandsocialmediamarketingonpurchaseinterestofbsiauctionassetswithpublictrustasaninterveningvariable AT nurhidayahnurhidayah theeffectofoutboundbrandsyariahandsocialmediamarketingonpurchaseinterestofbsiauctionassetswithpublictrustasaninterveningvariable AT harunalrasyid theeffectofoutboundbrandsyariahandsocialmediamarketingonpurchaseinterestofbsiauctionassetswithpublictrustasaninterveningvariable AT erizapradnawati effectofoutboundbrandsyariahandsocialmediamarketingonpurchaseinterestofbsiauctionassetswithpublictrustasaninterveningvariable AT nurhidayahnurhidayah effectofoutboundbrandsyariahandsocialmediamarketingonpurchaseinterestofbsiauctionassetswithpublictrustasaninterveningvariable AT harunalrasyid effectofoutboundbrandsyariahandsocialmediamarketingonpurchaseinterestofbsiauctionassetswithpublictrustasaninterveningvariable |