EFFICIENT METHODS OF CONSUMER BEHAVIOR RESEARCH (CASE STUDY OF JSC ‘DONSKOY TABAK’ PRODUCTION)
The application of control methods of consumer behavior is considered. The consumer response to the producers’ promotion instruments is analyzed. Efficiency of various methods of consumer behavior research in the tobacco sphere is investigated. The list of the basic instruments for promoting tobacco...
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| Format: | Article |
| Language: | Russian |
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Don State Technical University
2011-06-01
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| Series: | Advanced Engineering Research |
| Subjects: | |
| Online Access: | https://www.vestnik-donstu.ru/jour/article/view/784 |
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| _version_ | 1849341710259191808 |
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| author | Alexandra A. Antsupova |
| author_facet | Alexandra A. Antsupova |
| author_sort | Alexandra A. Antsupova |
| collection | DOAJ |
| description | The application of control methods of consumer behavior is considered. The consumer response to the producers’ promotion instruments is analyzed. Efficiency of various methods of consumer behavior research in the tobacco sphere is investigated. The list of the basic instruments for promoting tobacco production and passing the information to the end-consumer is made. |
| format | Article |
| id | doaj-art-e5e716d105904bd898fd05f991da4f41 |
| institution | Kabale University |
| issn | 2687-1653 |
| language | Russian |
| publishDate | 2011-06-01 |
| publisher | Don State Technical University |
| record_format | Article |
| series | Advanced Engineering Research |
| spelling | doaj-art-e5e716d105904bd898fd05f991da4f412025-08-20T03:43:34ZrusDon State Technical UniversityAdvanced Engineering Research2687-16532011-06-01115730737773EFFICIENT METHODS OF CONSUMER BEHAVIOR RESEARCH (CASE STUDY OF JSC ‘DONSKOY TABAK’ PRODUCTION)Alexandra A. Antsupova0Rostov State University of EconomicsThe application of control methods of consumer behavior is considered. The consumer response to the producers’ promotion instruments is analyzed. Efficiency of various methods of consumer behavior research in the tobacco sphere is investigated. The list of the basic instruments for promoting tobacco production and passing the information to the end-consumer is made.https://www.vestnik-donstu.ru/jour/article/view/784consumer behaviormarketing researchfocus group researchfocus grouptechniques of group discussions. |
| spellingShingle | Alexandra A. Antsupova EFFICIENT METHODS OF CONSUMER BEHAVIOR RESEARCH (CASE STUDY OF JSC ‘DONSKOY TABAK’ PRODUCTION) Advanced Engineering Research consumer behavior marketing research focus group research focus group techniques of group discussions. |
| title | EFFICIENT METHODS OF CONSUMER BEHAVIOR RESEARCH (CASE STUDY OF JSC ‘DONSKOY TABAK’ PRODUCTION) |
| title_full | EFFICIENT METHODS OF CONSUMER BEHAVIOR RESEARCH (CASE STUDY OF JSC ‘DONSKOY TABAK’ PRODUCTION) |
| title_fullStr | EFFICIENT METHODS OF CONSUMER BEHAVIOR RESEARCH (CASE STUDY OF JSC ‘DONSKOY TABAK’ PRODUCTION) |
| title_full_unstemmed | EFFICIENT METHODS OF CONSUMER BEHAVIOR RESEARCH (CASE STUDY OF JSC ‘DONSKOY TABAK’ PRODUCTION) |
| title_short | EFFICIENT METHODS OF CONSUMER BEHAVIOR RESEARCH (CASE STUDY OF JSC ‘DONSKOY TABAK’ PRODUCTION) |
| title_sort | efficient methods of consumer behavior research case study of jsc donskoy tabak production |
| topic | consumer behavior marketing research focus group research focus group techniques of group discussions. |
| url | https://www.vestnik-donstu.ru/jour/article/view/784 |
| work_keys_str_mv | AT alexandraaantsupova efficientmethodsofconsumerbehaviorresearchcasestudyofjscdonskoytabakproduction |