CRITICAL DISCOURSE ANALYSIS ON PAN POLITICAL BANNER CAMPAIGN USING FAIRCLOUGH THREE DIMENSIONAL MODEL

This study was conducted in order to explain of Partai Amanat Nasional (PAN) political banner campaign uniqueness within 2018-2019 campaign periods. This study focused on the linguistic feature which employed and discursive technique in the banner. The data was collected from internet and limited on...

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Main Authors: Aji Muhammad Akbar, Roby Salmon Agasi, Tito Yowata
Format: Article
Language:English
Published: Universitas Sebelas Maret 2019-12-01
Series:Prasasti: Journal of Linguistics
Online Access:https://jurnal.uns.ac.id/pjl/article/view/31580
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author Aji Muhammad Akbar
Roby Salmon Agasi
Tito Yowata
author_facet Aji Muhammad Akbar
Roby Salmon Agasi
Tito Yowata
author_sort Aji Muhammad Akbar
collection DOAJ
description This study was conducted in order to explain of Partai Amanat Nasional (PAN) political banner campaign uniqueness within 2018-2019 campaign periods. This study focused on the linguistic feature which employed and discursive technique in the banner. The data was collected from internet and limited only to banner in West Java province. Fairclough 3D-model is used as framework in this study to see the relation of language and it implication in society. The findings disclosed that the whole banner discourse, including images, design, and language supports the construction of message in the banner. It was also PAN political banner campaign in West Java act as entertainment to the readers.
format Article
id doaj-art-e5dfb8c752be44e2bd3a1c82941953fe
institution Kabale University
issn 2503-2658
2527-2969
language English
publishDate 2019-12-01
publisher Universitas Sebelas Maret
record_format Article
series Prasasti: Journal of Linguistics
spelling doaj-art-e5dfb8c752be44e2bd3a1c82941953fe2025-08-20T03:51:24ZengUniversitas Sebelas MaretPrasasti: Journal of Linguistics2503-26582527-29692019-12-014210411210.20961/prasasti.v4i2.3158022810CRITICAL DISCOURSE ANALYSIS ON PAN POLITICAL BANNER CAMPAIGN USING FAIRCLOUGH THREE DIMENSIONAL MODELAji Muhammad AkbarRoby Salmon AgasiTito YowataThis study was conducted in order to explain of Partai Amanat Nasional (PAN) political banner campaign uniqueness within 2018-2019 campaign periods. This study focused on the linguistic feature which employed and discursive technique in the banner. The data was collected from internet and limited only to banner in West Java province. Fairclough 3D-model is used as framework in this study to see the relation of language and it implication in society. The findings disclosed that the whole banner discourse, including images, design, and language supports the construction of message in the banner. It was also PAN political banner campaign in West Java act as entertainment to the readers.https://jurnal.uns.ac.id/pjl/article/view/31580
spellingShingle Aji Muhammad Akbar
Roby Salmon Agasi
Tito Yowata
CRITICAL DISCOURSE ANALYSIS ON PAN POLITICAL BANNER CAMPAIGN USING FAIRCLOUGH THREE DIMENSIONAL MODEL
Prasasti: Journal of Linguistics
title CRITICAL DISCOURSE ANALYSIS ON PAN POLITICAL BANNER CAMPAIGN USING FAIRCLOUGH THREE DIMENSIONAL MODEL
title_full CRITICAL DISCOURSE ANALYSIS ON PAN POLITICAL BANNER CAMPAIGN USING FAIRCLOUGH THREE DIMENSIONAL MODEL
title_fullStr CRITICAL DISCOURSE ANALYSIS ON PAN POLITICAL BANNER CAMPAIGN USING FAIRCLOUGH THREE DIMENSIONAL MODEL
title_full_unstemmed CRITICAL DISCOURSE ANALYSIS ON PAN POLITICAL BANNER CAMPAIGN USING FAIRCLOUGH THREE DIMENSIONAL MODEL
title_short CRITICAL DISCOURSE ANALYSIS ON PAN POLITICAL BANNER CAMPAIGN USING FAIRCLOUGH THREE DIMENSIONAL MODEL
title_sort critical discourse analysis on pan political banner campaign using fairclough three dimensional model
url https://jurnal.uns.ac.id/pjl/article/view/31580
work_keys_str_mv AT ajimuhammadakbar criticaldiscourseanalysisonpanpoliticalbannercampaignusingfaircloughthreedimensionalmodel
AT robysalmonagasi criticaldiscourseanalysisonpanpoliticalbannercampaignusingfaircloughthreedimensionalmodel
AT titoyowata criticaldiscourseanalysisonpanpoliticalbannercampaignusingfaircloughthreedimensionalmodel