The paradox of consumer-level open innovation collaborators in sustainable consumption transformation
Sustainable consumption is critical for addressing environmental challenges, yet fostering transformative behavioral shifts remains complex. This study examines the determinants of transformative sustainable consumption behavior, focusing on consumer attitudes toward sustainability, consumer collabo...
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| Main Authors: | Wutthiya Aekthanate Srisathan, Phaninee Naruetharadhol |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Sustainable Futures |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825002308 |
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