Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?

Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?

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Bibliographic Details
Main Authors:	M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Victor Valero-Amaro, M. Jesus Barroso-Mendez
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin 2013-05-01
Series:	Economics & Sociology
Online Access:	http://www.economics-sociology.eu/files/10_Galan.pdf
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