Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin
2013-05-01
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| Series: | Economics & Sociology |
| Online Access: | http://www.economics-sociology.eu/files/10_Galan.pdf |
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| _version_ | 1849470818632859648 |
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| author | M. Mercedes Galan-Ladero Clementina Galera-Casquet Victor Valero-Amaro M. Jesus Barroso-Mendez |
| author_facet | M. Mercedes Galan-Ladero Clementina Galera-Casquet Victor Valero-Amaro M. Jesus Barroso-Mendez |
| author_sort | M. Mercedes Galan-Ladero |
| collection | DOAJ |
| format | Article |
| id | doaj-art-e5c7b08909e2458dac0cf882311ba43a |
| institution | Kabale University |
| issn | 2071-789X 2306-3459 |
| language | English |
| publishDate | 2013-05-01 |
| publisher | Centre of Sociological Research, Szczecin |
| record_format | Article |
| series | Economics & Sociology |
| spelling | doaj-art-e5c7b08909e2458dac0cf882311ba43a2025-08-20T03:25:02ZengCentre of Sociological Research, SzczecinEconomics & Sociology2071-789X2306-34592013-05-016110.14254/2071-789x.2013/6-1/5Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?M. Mercedes Galan-LaderoClementina Galera-CasquetVictor Valero-AmaroM. Jesus Barroso-Mendezhttp://www.economics-sociology.eu/files/10_Galan.pdf |
| spellingShingle | M. Mercedes Galan-Ladero Clementina Galera-Casquet Victor Valero-Amaro M. Jesus Barroso-Mendez Does the Product Type Influence on Attitudes Toward Cause-Related Marketing? Economics & Sociology |
| title | Does the Product Type Influence on Attitudes Toward Cause-Related Marketing? |
| title_full | Does the Product Type Influence on Attitudes Toward Cause-Related Marketing? |
| title_fullStr | Does the Product Type Influence on Attitudes Toward Cause-Related Marketing? |
| title_full_unstemmed | Does the Product Type Influence on Attitudes Toward Cause-Related Marketing? |
| title_short | Does the Product Type Influence on Attitudes Toward Cause-Related Marketing? |
| title_sort | does the product type influence on attitudes toward cause related marketing |
| url | http://www.economics-sociology.eu/files/10_Galan.pdf |
| work_keys_str_mv | AT mmercedesgalanladero doestheproducttypeinfluenceonattitudestowardcauserelatedmarketing AT clementinagaleracasquet doestheproducttypeinfluenceonattitudestowardcauserelatedmarketing AT victorvaleroamaro doestheproducttypeinfluenceonattitudestowardcauserelatedmarketing AT mjesusbarrosomendez doestheproducttypeinfluenceonattitudestowardcauserelatedmarketing |