THE INFLUENCE OF DESIGN ON THE COMPETITIVENESS OF HOTELS AND TOURIST AND RECREATION COMPLEXES IN THE CONTEXT OF MARKETING STRATEGIES
The article examines the role of designing hotel and tourist-recreational complexes in increasing their competitiveness, in particular through the influence on marketing strategies. In today’s hospitality industry, design is a powerful tool for attracting customers and ensuring their loyalty. The u...
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| Format: | Article |
| Language: | English |
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Helvetica Publishing House
2024-10-01
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| Series: | Економіка та суспільство |
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| Online Access: | https://economyandsociety.in.ua/index.php/journal/article/view/4880 |
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| author | Наталія Барвінок |
| author_facet | Наталія Барвінок |
| author_sort | Наталія Барвінок |
| collection | DOAJ |
| description |
The article examines the role of designing hotel and tourist-recreational complexes in increasing their competitiveness, in particular through the influence on marketing strategies. In today’s hospitality industry, design is a powerful tool for attracting customers and ensuring their loyalty. The uniqueness, aesthetics and thoughtfulness of the interior allow the accommodation facility to stand out from the competition and satisfy the needs of the modern consumer, for whom products are not only high-quality service, but also a comfortable atmosphere. Thanks to thoughtful design, hotel and tourist-recreation complexes are able to influence the emotional state of guests and form positive associations, which contributes to repeated visits and recommendations. An increase in the number of visits to an accommodation facility thanks to the design has a positive effect on its economic condition.
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| format | Article |
| id | doaj-art-e5ac681f03a14f8f8621b5364acef29c |
| institution | OA Journals |
| issn | 2524-0072 |
| language | English |
| publishDate | 2024-10-01 |
| publisher | Helvetica Publishing House |
| record_format | Article |
| series | Економіка та суспільство |
| spelling | doaj-art-e5ac681f03a14f8f8621b5364acef29c2025-08-20T02:07:23ZengHelvetica Publishing HouseЕкономіка та суспільство2524-00722024-10-0168THE INFLUENCE OF DESIGN ON THE COMPETITIVENESS OF HOTELS AND TOURIST AND RECREATION COMPLEXES IN THE CONTEXT OF MARKETING STRATEGIESНаталія Барвінок0Pavlo Tychyna Uman State Pedagogical University The article examines the role of designing hotel and tourist-recreational complexes in increasing their competitiveness, in particular through the influence on marketing strategies. In today’s hospitality industry, design is a powerful tool for attracting customers and ensuring their loyalty. The uniqueness, aesthetics and thoughtfulness of the interior allow the accommodation facility to stand out from the competition and satisfy the needs of the modern consumer, for whom products are not only high-quality service, but also a comfortable atmosphere. Thanks to thoughtful design, hotel and tourist-recreation complexes are able to influence the emotional state of guests and form positive associations, which contributes to repeated visits and recommendations. An increase in the number of visits to an accommodation facility thanks to the design has a positive effect on its economic condition. https://economyandsociety.in.ua/index.php/journal/article/view/4880design, hoteltourist and recreational complexcompetitivenessmarketing strategiestouristsvisitors |
| spellingShingle | Наталія Барвінок THE INFLUENCE OF DESIGN ON THE COMPETITIVENESS OF HOTELS AND TOURIST AND RECREATION COMPLEXES IN THE CONTEXT OF MARKETING STRATEGIES Економіка та суспільство design, hotel tourist and recreational complex competitiveness marketing strategies tourists visitors |
| title | THE INFLUENCE OF DESIGN ON THE COMPETITIVENESS OF HOTELS AND TOURIST AND RECREATION COMPLEXES IN THE CONTEXT OF MARKETING STRATEGIES |
| title_full | THE INFLUENCE OF DESIGN ON THE COMPETITIVENESS OF HOTELS AND TOURIST AND RECREATION COMPLEXES IN THE CONTEXT OF MARKETING STRATEGIES |
| title_fullStr | THE INFLUENCE OF DESIGN ON THE COMPETITIVENESS OF HOTELS AND TOURIST AND RECREATION COMPLEXES IN THE CONTEXT OF MARKETING STRATEGIES |
| title_full_unstemmed | THE INFLUENCE OF DESIGN ON THE COMPETITIVENESS OF HOTELS AND TOURIST AND RECREATION COMPLEXES IN THE CONTEXT OF MARKETING STRATEGIES |
| title_short | THE INFLUENCE OF DESIGN ON THE COMPETITIVENESS OF HOTELS AND TOURIST AND RECREATION COMPLEXES IN THE CONTEXT OF MARKETING STRATEGIES |
| title_sort | influence of design on the competitiveness of hotels and tourist and recreation complexes in the context of marketing strategies |
| topic | design, hotel tourist and recreational complex competitiveness marketing strategies tourists visitors |
| url | https://economyandsociety.in.ua/index.php/journal/article/view/4880 |
| work_keys_str_mv | AT natalíâbarvínok theinfluenceofdesignonthecompetitivenessofhotelsandtouristandrecreationcomplexesinthecontextofmarketingstrategies AT natalíâbarvínok influenceofdesignonthecompetitivenessofhotelsandtouristandrecreationcomplexesinthecontextofmarketingstrategies |