Influence of complexity and Gestalt principles on aesthetic preferences for building façades: An eye tracking study
Buildings are an integral part of our physical environment and have aesthetic significance with respect to the organizational integrity of architectural elements. While Gestalt principles are essential in design education, their relationship with architectural features remains understudied. The pre...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-08-01
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| Series: | Journal of Eye Movement Research |
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| Online Access: | https://bop.unibe.ch/JEMR/article/view/11199 |
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| author | Dilara Beder Matthew Pelowski Çağrı Imamoğlu |
| author_facet | Dilara Beder Matthew Pelowski Çağrı Imamoğlu |
| author_sort | Dilara Beder |
| collection | DOAJ |
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Buildings are an integral part of our physical environment and have aesthetic significance with respect to the organizational integrity of architectural elements. While Gestalt principles are essential in design education, their relationship with architectural features remains understudied. The present study explored how Gestalt principles and complexity levels influence evaluations of building façades through the use of questionnaires and eye tracking. Twenty-four two-dimensional black and white façade drawings, manipulated using selected Gestalt principles (similarity and proximity) to achieve different levels of complexity (low, medium & high), were presented to 79 participants. The results suggested a negative linear relationship between aesthetic ratings and complexity levels across selected Gestalt principles. In addition, as expected, participants had the highest number of fixations, shortest fixation durations, and lowest aesthetic ratings for higher levels of complexity. Results involving Gestalt principles revealed that proximity-based designs received higher aesthetic ratings, demanded less time, elicited lower number of fixations, and resulted in shorter fixation durations. Conversely, similarity-based designs received lower aesthetic ratings, demanded more time, elicited higher number of fixations, and resulted in longer fixation durations. These findings offer insights into architectural aesthetic experiences and inform future research directions.
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| format | Article |
| id | doaj-art-e5a16e5d094348a6905cf97e45e6c4f8 |
| institution | OA Journals |
| issn | 1995-8692 |
| language | English |
| publishDate | 2024-08-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Eye Movement Research |
| spelling | doaj-art-e5a16e5d094348a6905cf97e45e6c4f82025-08-20T02:04:02ZengMDPI AGJournal of Eye Movement Research1995-86922024-08-0117210.16910/jemr.17.2.4Influence of complexity and Gestalt principles on aesthetic preferences for building façades: An eye tracking studyDilara Beder0Matthew PelowskiÇağrı ImamoğluPhD Candidate Buildings are an integral part of our physical environment and have aesthetic significance with respect to the organizational integrity of architectural elements. While Gestalt principles are essential in design education, their relationship with architectural features remains understudied. The present study explored how Gestalt principles and complexity levels influence evaluations of building façades through the use of questionnaires and eye tracking. Twenty-four two-dimensional black and white façade drawings, manipulated using selected Gestalt principles (similarity and proximity) to achieve different levels of complexity (low, medium & high), were presented to 79 participants. The results suggested a negative linear relationship between aesthetic ratings and complexity levels across selected Gestalt principles. In addition, as expected, participants had the highest number of fixations, shortest fixation durations, and lowest aesthetic ratings for higher levels of complexity. Results involving Gestalt principles revealed that proximity-based designs received higher aesthetic ratings, demanded less time, elicited lower number of fixations, and resulted in shorter fixation durations. Conversely, similarity-based designs received lower aesthetic ratings, demanded more time, elicited higher number of fixations, and resulted in longer fixation durations. These findings offer insights into architectural aesthetic experiences and inform future research directions. https://bop.unibe.ch/JEMR/article/view/11199Eye trackingeye movementvisual perceptioncomplexityGestaltaesthetic preferences |
| spellingShingle | Dilara Beder Matthew Pelowski Çağrı Imamoğlu Influence of complexity and Gestalt principles on aesthetic preferences for building façades: An eye tracking study Journal of Eye Movement Research Eye tracking eye movement visual perception complexity Gestalt aesthetic preferences |
| title | Influence of complexity and Gestalt principles on aesthetic preferences for building façades: An eye tracking study |
| title_full | Influence of complexity and Gestalt principles on aesthetic preferences for building façades: An eye tracking study |
| title_fullStr | Influence of complexity and Gestalt principles on aesthetic preferences for building façades: An eye tracking study |
| title_full_unstemmed | Influence of complexity and Gestalt principles on aesthetic preferences for building façades: An eye tracking study |
| title_short | Influence of complexity and Gestalt principles on aesthetic preferences for building façades: An eye tracking study |
| title_sort | influence of complexity and gestalt principles on aesthetic preferences for building facades an eye tracking study |
| topic | Eye tracking eye movement visual perception complexity Gestalt aesthetic preferences |
| url | https://bop.unibe.ch/JEMR/article/view/11199 |
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