Perceived Risks and Evolving Travel Expectations: The Reimagining of Langkawi and Bali Tourism Landscapes after COVID-19
The COVID-19 pandemic has profoundly impacted global tourism, altering travel behaviours and reshaping risk perceptions. This study investigates tourists' perceived risks and travel expectations in the new normal, focusing on Langkawi Island, Malaysia, and Bali, Indonesia, the two prominent Sou...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2025-08-01
|
| Series: | Jurnal Kajian Bali (Journal of Bali Studies) |
| Subjects: | |
| Online Access: | https://ejournal1.unud.ac.id/index.php/kajianbali/article/view/1458 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849249575198523392 |
|---|---|
| author | Azrul Abdullah Azila Azmi Norshamshina Mat Isa Putu Sucita Yanthy Tinus Lis Indrinanto |
| author_facet | Azrul Abdullah Azila Azmi Norshamshina Mat Isa Putu Sucita Yanthy Tinus Lis Indrinanto |
| author_sort | Azrul Abdullah |
| collection | DOAJ |
| description | The COVID-19 pandemic has profoundly impacted global tourism, altering travel behaviours and reshaping risk perceptions. This study investigates tourists' perceived risks and travel expectations in the new normal, focusing on Langkawi Island, Malaysia, and Bali, Indonesia, the two prominent Southeast Asian destinations. Using a qualitative approach, in-depth interviews with 60 participants (30 from each destination) revealed three key themes: destination risk, physical equipment risk, and vacation risk. The findings highlight the critical role of health and safety measures, including sanitation practices and digital innovations, in rebuilding tourist confidence. While Langkawi emphasizes family-friendly attractions and local travel bubbles, Bali leverages its cultural heritage and wellness tourism to align with evolving traveller priorities. Recommendations include adopting sustainable tourism practices, enhancing health communication, and integrating contactless technologies to foster resilience in the tourism sector. These insights offer valuable guidance for policymakers and stakeholders in designing adaptive strategies to ensure sustainable growth and competitiveness in the post-pandemic era. |
| format | Article |
| id | doaj-art-e58777be4db2472b92c8a1d739da34b3 |
| institution | Kabale University |
| issn | 2088-4443 2580-0698 |
| language | English |
| publishDate | 2025-08-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | Jurnal Kajian Bali (Journal of Bali Studies) |
| spelling | doaj-art-e58777be4db2472b92c8a1d739da34b32025-08-20T03:57:31ZengUniversitas UdayanaJurnal Kajian Bali (Journal of Bali Studies)2088-44432580-06982025-08-0115263365510.24843/JKB.2025.v15.i02.p081460Perceived Risks and Evolving Travel Expectations: The Reimagining of Langkawi and Bali Tourism Landscapes after COVID-19Azrul Abdullah0https://orcid.org/0000-0001-8005-3193Azila Azmi1https://orcid.org/0000-0003-3215-8382Norshamshina Mat Isa2https://orcid.org/0000-0003-2350-487XPutu Sucita Yanthy3https://orcid.org/0000-0002-4828-4570Tinus Lis Indrinanto4https://orcid.org/0000-0001-7384-7569Universiti Teknologi MARA Cawangan Perlis, MalaysiaUniversiti Teknologi MARA Cawangan Pulau Pinang, MalaysiaUniversiti Teknologi MARA Cawangan Perlis, MalaysiaUdayana University, IndonesiaUniversitas Ciputra, IndonesiaThe COVID-19 pandemic has profoundly impacted global tourism, altering travel behaviours and reshaping risk perceptions. This study investigates tourists' perceived risks and travel expectations in the new normal, focusing on Langkawi Island, Malaysia, and Bali, Indonesia, the two prominent Southeast Asian destinations. Using a qualitative approach, in-depth interviews with 60 participants (30 from each destination) revealed three key themes: destination risk, physical equipment risk, and vacation risk. The findings highlight the critical role of health and safety measures, including sanitation practices and digital innovations, in rebuilding tourist confidence. While Langkawi emphasizes family-friendly attractions and local travel bubbles, Bali leverages its cultural heritage and wellness tourism to align with evolving traveller priorities. Recommendations include adopting sustainable tourism practices, enhancing health communication, and integrating contactless technologies to foster resilience in the tourism sector. These insights offer valuable guidance for policymakers and stakeholders in designing adaptive strategies to ensure sustainable growth and competitiveness in the post-pandemic era.https://ejournal1.unud.ac.id/index.php/kajianbali/article/view/1458perceived risktravel expectationcovid-19tourists’ behavioursqualitative approach |
| spellingShingle | Azrul Abdullah Azila Azmi Norshamshina Mat Isa Putu Sucita Yanthy Tinus Lis Indrinanto Perceived Risks and Evolving Travel Expectations: The Reimagining of Langkawi and Bali Tourism Landscapes after COVID-19 Jurnal Kajian Bali (Journal of Bali Studies) perceived risk travel expectation covid-19 tourists’ behaviours qualitative approach |
| title | Perceived Risks and Evolving Travel Expectations: The Reimagining of Langkawi and Bali Tourism Landscapes after COVID-19 |
| title_full | Perceived Risks and Evolving Travel Expectations: The Reimagining of Langkawi and Bali Tourism Landscapes after COVID-19 |
| title_fullStr | Perceived Risks and Evolving Travel Expectations: The Reimagining of Langkawi and Bali Tourism Landscapes after COVID-19 |
| title_full_unstemmed | Perceived Risks and Evolving Travel Expectations: The Reimagining of Langkawi and Bali Tourism Landscapes after COVID-19 |
| title_short | Perceived Risks and Evolving Travel Expectations: The Reimagining of Langkawi and Bali Tourism Landscapes after COVID-19 |
| title_sort | perceived risks and evolving travel expectations the reimagining of langkawi and bali tourism landscapes after covid 19 |
| topic | perceived risk travel expectation covid-19 tourists’ behaviours qualitative approach |
| url | https://ejournal1.unud.ac.id/index.php/kajianbali/article/view/1458 |
| work_keys_str_mv | AT azrulabdullah perceivedrisksandevolvingtravelexpectationsthereimaginingoflangkawiandbalitourismlandscapesaftercovid19 AT azilaazmi perceivedrisksandevolvingtravelexpectationsthereimaginingoflangkawiandbalitourismlandscapesaftercovid19 AT norshamshinamatisa perceivedrisksandevolvingtravelexpectationsthereimaginingoflangkawiandbalitourismlandscapesaftercovid19 AT putusucitayanthy perceivedrisksandevolvingtravelexpectationsthereimaginingoflangkawiandbalitourismlandscapesaftercovid19 AT tinuslisindrinanto perceivedrisksandevolvingtravelexpectationsthereimaginingoflangkawiandbalitourismlandscapesaftercovid19 |