Improving Marketing Strategies Using a Clustering and AR-MBA Methods at Indomaret Kaliurang

Marketing is the main activity carried out by entrepreneurs to maintain the viability of their business, develop the company, and get maximum profit. Companies need to know the right and appropriate marketing strategy so that the products to be sold on the market. Marketing strategy is one of the st...

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Bibliographic Details
Main Authors: Rifki Nurul Mukarim, Dandy Fri Subagja, Demas Emirbuwono Basuki, Ratna Agil Apriani
Format: Article
Language:Indonesian
Published: Universitas Islam Negeri Sultan Syarif Kasim 2024-04-01
Series:Jurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri
Online Access:https://ejournal.uin-suska.ac.id/index.php/jti/article/view/29288
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