University Students' Intentions Toward Entrepreneurial Careers in The Hospitality and Tourism Sector: Empirical Insights From The Techno-Savvy Generation in Higher Education

This study investigates the impact of family support, entrepreneurial passion, entrepreneurial motivation, and techno-savvy culture on the entrepreneurial career intentions of university students in the hospitality and tourism sector, with entrepreneurship education as a moderating variable. Data w...

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Main Authors: Asmar Yulastri, Ganefri Ganefri, Feri Ferdian, Elfizon Elfizon, Yudha Aditya Fiandra, Geovanne Farell
Format: Article
Language:English
Published: Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) 2025-06-01
Series:Journal of Applied Engineering and Technological Science
Subjects:
Online Access:http://journal.yrpipku.com/index.php/jaets/article/view/6328
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author Asmar Yulastri
Ganefri Ganefri
Feri Ferdian
Elfizon Elfizon
Yudha Aditya Fiandra
Geovanne Farell
author_facet Asmar Yulastri
Ganefri Ganefri
Feri Ferdian
Elfizon Elfizon
Yudha Aditya Fiandra
Geovanne Farell
author_sort Asmar Yulastri
collection DOAJ
description This study investigates the impact of family support, entrepreneurial passion, entrepreneurial motivation, and techno-savvy culture on the entrepreneurial career intentions of university students in the hospitality and tourism sector, with entrepreneurship education as a moderating variable. Data were collected from 277 students at Universitas Negeri Padang’s Faculty of Tourism and Hospitality who had completed entrepreneurial courses. Partial least squares structural equation modeling was employed to analyze the data. The findings reveal that family support, entrepreneurial passion, and entrepreneurial motivation significantly influence students’ entrepreneurial career intentions, while techno-savvy culture showed no direct impact. However, entrepreneurship education significantly moderated the relationships between these factors and entrepreneurial intentions. These findings provide actionable insights for enhancing entrepreneurship education to foster innovation and career readiness in the hospitality and tourism industry. The study contributes to existing knowledge by elucidating the interplay of support systems, intrinsic motivations, and education in shaping entrepreneurial aspirations, offering a foundation for educational and policy reforms to boost entrepreneurship in the sector.
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institution OA Journals
issn 2715-6087
2715-6079
language English
publishDate 2025-06-01
publisher Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)
record_format Article
series Journal of Applied Engineering and Technological Science
spelling doaj-art-e53db5b1b3f542818d24298779c8e6d12025-08-20T02:31:00ZengYayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)Journal of Applied Engineering and Technological Science2715-60872715-60792025-06-016210.37385/jaets.v6i2.6328University Students' Intentions Toward Entrepreneurial Careers in The Hospitality and Tourism Sector: Empirical Insights From The Techno-Savvy Generation in Higher EducationAsmar Yulastri0Ganefri Ganefri1Feri Ferdian2Elfizon Elfizon3Yudha Aditya Fiandra4Geovanne Farell5Universitas Negeri PadangUniversitas Negeri PadangUniversitas Negeri PadangUniversitas Negeri PadangUniversitas Negeri PadangUniversitas Negeri Padang This study investigates the impact of family support, entrepreneurial passion, entrepreneurial motivation, and techno-savvy culture on the entrepreneurial career intentions of university students in the hospitality and tourism sector, with entrepreneurship education as a moderating variable. Data were collected from 277 students at Universitas Negeri Padang’s Faculty of Tourism and Hospitality who had completed entrepreneurial courses. Partial least squares structural equation modeling was employed to analyze the data. The findings reveal that family support, entrepreneurial passion, and entrepreneurial motivation significantly influence students’ entrepreneurial career intentions, while techno-savvy culture showed no direct impact. However, entrepreneurship education significantly moderated the relationships between these factors and entrepreneurial intentions. These findings provide actionable insights for enhancing entrepreneurship education to foster innovation and career readiness in the hospitality and tourism industry. The study contributes to existing knowledge by elucidating the interplay of support systems, intrinsic motivations, and education in shaping entrepreneurial aspirations, offering a foundation for educational and policy reforms to boost entrepreneurship in the sector. http://journal.yrpipku.com/index.php/jaets/article/view/6328Family SupportEntrepreneurial PassionEntrepreneurial MotivationTechno Savvy CultureIntention Toward Entrepreneurship Career
spellingShingle Asmar Yulastri
Ganefri Ganefri
Feri Ferdian
Elfizon Elfizon
Yudha Aditya Fiandra
Geovanne Farell
University Students' Intentions Toward Entrepreneurial Careers in The Hospitality and Tourism Sector: Empirical Insights From The Techno-Savvy Generation in Higher Education
Journal of Applied Engineering and Technological Science
Family Support
Entrepreneurial Passion
Entrepreneurial Motivation
Techno Savvy Culture
Intention Toward Entrepreneurship Career
title University Students' Intentions Toward Entrepreneurial Careers in The Hospitality and Tourism Sector: Empirical Insights From The Techno-Savvy Generation in Higher Education
title_full University Students' Intentions Toward Entrepreneurial Careers in The Hospitality and Tourism Sector: Empirical Insights From The Techno-Savvy Generation in Higher Education
title_fullStr University Students' Intentions Toward Entrepreneurial Careers in The Hospitality and Tourism Sector: Empirical Insights From The Techno-Savvy Generation in Higher Education
title_full_unstemmed University Students' Intentions Toward Entrepreneurial Careers in The Hospitality and Tourism Sector: Empirical Insights From The Techno-Savvy Generation in Higher Education
title_short University Students' Intentions Toward Entrepreneurial Careers in The Hospitality and Tourism Sector: Empirical Insights From The Techno-Savvy Generation in Higher Education
title_sort university students intentions toward entrepreneurial careers in the hospitality and tourism sector empirical insights from the techno savvy generation in higher education
topic Family Support
Entrepreneurial Passion
Entrepreneurial Motivation
Techno Savvy Culture
Intention Toward Entrepreneurship Career
url http://journal.yrpipku.com/index.php/jaets/article/view/6328
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