Construction of Internet of things customer data platform based on OLAP technology

At this stage,the Internet of things (IoT) customer business is developing rapidly.The management problems of weak customer operation ability have gradually exposed in the IoT industry,resulting in the low AP (analytical processing) value of customers,the low profitability and high operating cost.Th...

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Main Authors: Yue GUO, Yue LONG, Xun ZHANG, Yang QU
Format: Article
Language:zho
Published: China InfoCom Media Group 2020-06-01
Series:物联网学报
Subjects:
Online Access:http://www.wlwxb.com.cn/zh/article/doi/10.11959/j.issn.2096-3750.2020.00141/
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author Yue GUO
Yue LONG
Xun ZHANG
Yang QU
author_facet Yue GUO
Yue LONG
Xun ZHANG
Yang QU
author_sort Yue GUO
collection DOAJ
description At this stage,the Internet of things (IoT) customer business is developing rapidly.The management problems of weak customer operation ability have gradually exposed in the IoT industry,resulting in the low AP (analytical processing) value of customers,the low profitability and high operating cost.Therefore,it is urgent to enhance the massive data analysis capabilities of the IoT to provide data guidance for business development.To improve the customer value,big data technology,multi-dimensional analysis technology and massive query technology were used to make portraits of IoT enterprise customers,and realize the construction of the customer data platform with refined and efficient operation services.It was introduced how to construct the data operation platform from the aspect of technology implementation.
format Article
id doaj-art-e53a352bb4ba4f4e92230b4c0007d15f
institution Kabale University
issn 2096-3750
language zho
publishDate 2020-06-01
publisher China InfoCom Media Group
record_format Article
series 物联网学报
spelling doaj-art-e53a352bb4ba4f4e92230b4c0007d15f2025-01-15T02:54:06ZzhoChina InfoCom Media Group物联网学报2096-37502020-06-01412212859651888Construction of Internet of things customer data platform based on OLAP technologyYue GUOYue LONGXun ZHANGYang QUAt this stage,the Internet of things (IoT) customer business is developing rapidly.The management problems of weak customer operation ability have gradually exposed in the IoT industry,resulting in the low AP (analytical processing) value of customers,the low profitability and high operating cost.Therefore,it is urgent to enhance the massive data analysis capabilities of the IoT to provide data guidance for business development.To improve the customer value,big data technology,multi-dimensional analysis technology and massive query technology were used to make portraits of IoT enterprise customers,and realize the construction of the customer data platform with refined and efficient operation services.It was introduced how to construct the data operation platform from the aspect of technology implementation.http://www.wlwxb.com.cn/zh/article/doi/10.11959/j.issn.2096-3750.2020.00141/big dataIoT customer operationon line analytical processing (OLAP)
spellingShingle Yue GUO
Yue LONG
Xun ZHANG
Yang QU
Construction of Internet of things customer data platform based on OLAP technology
物联网学报
big data
IoT customer operation
on line analytical processing (OLAP)
title Construction of Internet of things customer data platform based on OLAP technology
title_full Construction of Internet of things customer data platform based on OLAP technology
title_fullStr Construction of Internet of things customer data platform based on OLAP technology
title_full_unstemmed Construction of Internet of things customer data platform based on OLAP technology
title_short Construction of Internet of things customer data platform based on OLAP technology
title_sort construction of internet of things customer data platform based on olap technology
topic big data
IoT customer operation
on line analytical processing (OLAP)
url http://www.wlwxb.com.cn/zh/article/doi/10.11959/j.issn.2096-3750.2020.00141/
work_keys_str_mv AT yueguo constructionofinternetofthingscustomerdataplatformbasedonolaptechnology
AT yuelong constructionofinternetofthingscustomerdataplatformbasedonolaptechnology
AT xunzhang constructionofinternetofthingscustomerdataplatformbasedonolaptechnology
AT yangqu constructionofinternetofthingscustomerdataplatformbasedonolaptechnology