Impact measuring the of technological innovation driven by co-creation of value on the performance of multinationals in emerging markets

Impact measuring the of technological innovation driven by co-creation of value on the performance of multinationals in emerging markets

The co-creation of value is a key strategy for fostering technological innovation; however, its integration into daily business practices remains limited. Technological innovations arising from co-creation of value result from collaborative efforts between businesses and key stakeholders, driving im...

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Bibliographic Details
Main Authors: Geraldo Cardoso de Oliveira Neto, Oseias do Prado Soares, Benny Kremer Costa, Rodrigo Neri Bueno da Silva, Priscila Rezende da Costa, Roberto Bernardes, Flávio Luiz Rodrigues, André Silva de Carvalho, Dirceu da Silva
Format: Article
Language:English
Published: Elsevier 2025-06-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Co-creation of value
Technological innovation
Operational performance
Economic-financial performance
Automotive industry
Emerging Markets
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853125000460
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