Strategic Landmarks for Small Business Development in Pandemic
Today small business functions in conditions of continuously changing external environment. This situation of uncertainty is more typical of Russian business environment than of countries with relatively stable social, economic and political structure. Today’s crisis standing of economy seriously in...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2021-02-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
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| Online Access: | https://vest.rea.ru/jour/article/view/1009 |
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| _version_ | 1849694279116521472 |
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| author | S. B. Baurina |
| author_facet | S. B. Baurina |
| author_sort | S. B. Baurina |
| collection | DOAJ |
| description | Today small business functions in conditions of continuously changing external environment. This situation of uncertainty is more typical of Russian business environment than of countries with relatively stable social, economic and political structure. Today’s crisis standing of economy seriously influences small business functioning and stipulates changes in strategies of its development. The article identifies measures of state support of small business in the period of pandemic. Preferences of small business representatives concerning state support during pandemic were assessed. Sectors of business, which were damaged most of all in present conditions: tourism, hospitality and restaurant business, sphere of leisure, entertainment and sport. The necessity to respond quickly and adapt to negative conditions of external environment was grounded for small enterprises. Different variants of strategy for small business development in Russia were proposed, such as strengthening market positions, extension of market, entering the new market with existing product, diversification. The article gives a brief characteristic of these strategies and identifies factors of choosing them. Apart from that it studies possible strategies of business growth oriented to sale increase: selling to effective clients, extension of the client base, introduction of new offers (new products or services). Brief and at the same time deep analysis of the current situation requires the availability of the crisis team focusing on key problem solving. |
| format | Article |
| id | doaj-art-e511b2d95b414ac4a40666c0e1ab6049 |
| institution | DOAJ |
| issn | 2413-2829 2587-9251 |
| language | Russian |
| publishDate | 2021-02-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Вестник Российского экономического университета имени Г. В. Плеханова |
| spelling | doaj-art-e511b2d95b414ac4a40666c0e1ab60492025-08-20T03:20:09ZrusPlekhanov Russian University of EconomicsВестник Российского экономического университета имени Г. В. Плеханова2413-28292587-92512021-02-011819510410.21686/2413-2829-2021-1-95-104795Strategic Landmarks for Small Business Development in PandemicS. B. Baurina0Plekhanov Russian University of EconomicsToday small business functions in conditions of continuously changing external environment. This situation of uncertainty is more typical of Russian business environment than of countries with relatively stable social, economic and political structure. Today’s crisis standing of economy seriously influences small business functioning and stipulates changes in strategies of its development. The article identifies measures of state support of small business in the period of pandemic. Preferences of small business representatives concerning state support during pandemic were assessed. Sectors of business, which were damaged most of all in present conditions: tourism, hospitality and restaurant business, sphere of leisure, entertainment and sport. The necessity to respond quickly and adapt to negative conditions of external environment was grounded for small enterprises. Different variants of strategy for small business development in Russia were proposed, such as strengthening market positions, extension of market, entering the new market with existing product, diversification. The article gives a brief characteristic of these strategies and identifies factors of choosing them. Apart from that it studies possible strategies of business growth oriented to sale increase: selling to effective clients, extension of the client base, introduction of new offers (new products or services). Brief and at the same time deep analysis of the current situation requires the availability of the crisis team focusing on key problem solving.https://vest.rea.ru/jour/article/view/1009small businessentrepreneuruncertaintybusiness environmentcrisis standing of the economystrategy of developmentpandemicmeasures of state supportextension of the client baseintroduction of new offersnew products |
| spellingShingle | S. B. Baurina Strategic Landmarks for Small Business Development in Pandemic Вестник Российского экономического университета имени Г. В. Плеханова small business entrepreneur uncertainty business environment crisis standing of the economy strategy of development pandemic measures of state support extension of the client base introduction of new offers new products |
| title | Strategic Landmarks for Small Business Development in Pandemic |
| title_full | Strategic Landmarks for Small Business Development in Pandemic |
| title_fullStr | Strategic Landmarks for Small Business Development in Pandemic |
| title_full_unstemmed | Strategic Landmarks for Small Business Development in Pandemic |
| title_short | Strategic Landmarks for Small Business Development in Pandemic |
| title_sort | strategic landmarks for small business development in pandemic |
| topic | small business entrepreneur uncertainty business environment crisis standing of the economy strategy of development pandemic measures of state support extension of the client base introduction of new offers new products |
| url | https://vest.rea.ru/jour/article/view/1009 |
| work_keys_str_mv | AT sbbaurina strategiclandmarksforsmallbusinessdevelopmentinpandemic |