COMMUNICATION STRATEGIES OF SMALL BUSINESS IN THE CONTEXT OF MEDIATISATION (UKRAINIAN CASES OF THE MARTIAL LAW PERIOD)

COMMUNICATION STRATEGIES OF SMALL BUSINESS IN THE CONTEXT OF MEDIATISATION (UKRAINIAN CASES OF THE MARTIAL LAW PERIOD)

In the context of martial law, modern business in Ukraine requires the development and constant updating of effective strategies to support small enterprises. This article examines the role of information and communication tools in the context of mediatisation, digitalisation, and socio-political c...

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Bibliographic Details
Main Authors: Tetiana Ivaniukha, Anastasiia Zelinska, Ihor Darmostuk
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2025-05-01
Series:Baltic Journal of Economic Studies
Subjects:
communication strategies
mediatisation
digital tools
small business
public procurement
social networks
Online Access:http://baltijapublishing.lv/index.php/issue/article/view/2855
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