NNOVATIVE AND MARKETING TECHNOLOGIES AS TOOLS FOR GREENING RETAIL BUSINESS
The article discusses the problems of achieving sustainable development of retail business in the context of updating the environmental agenda and minimizing the negative impact on the environment. Innovative and marketing technologies are argued as alternative tools for increasing business activity...
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| Main Authors: | O. V. Godina, L. S. Maksimenko, E. V. Tatasheva |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
North Caucasus Federal University
2022-02-01
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| Series: | Вестник Северо-Кавказского федерального университета |
| Subjects: | |
| Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/226 |
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