BIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESS

The paper deals with the analysis of typical features of Russian mentality, the so-called «birthmarks », and their influence upon the ways business is conducted in the global economic markets. The aim of the paper is to examine how historically determined elements of Russian business culture correla...

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Main Author: A. P. Liferov
Format: Article
Language:English
Published: MGIMO University Press 2013-10-01
Series:Vestnik MGIMO-Universiteta
Subjects:
Online Access:https://www.vestnik.mgimo.ru/jour/article/view/1217
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author A. P. Liferov
author_facet A. P. Liferov
author_sort A. P. Liferov
collection DOAJ
description The paper deals with the analysis of typical features of Russian mentality, the so-called «birthmarks », and their influence upon the ways business is conducted in the global economic markets. The aim of the paper is to examine how historically determined elements of Russian business culture correlate with demands of contemporary international business practice. It is shown that Russian mentality and business, nurtured on the boarder-line between Western and Eastern cultures, possess a dual character. The paper shows the pendulum character of Russian business strategies in their interrelations with other countries. Taking into consideration foreign experts’ appreciation and attitudes the author distinguishes the most typical features of Russian mentality, which demolish the specific attractiveness of Russia. They include predominantly humanitarian, but not practically oriented mentality, changeable interest to foreign contacts, inability to follow treaties, numerous weak points in suggested projects, high expectations at the beginning, dubious character of approaches to problems, etc. The paper generalizes the image of the modern Russian entrepreneur and the way he is perceived abroad.
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spelling doaj-art-e4fb986fc1334101ae095836e9f128e12025-01-30T12:16:08ZengMGIMO University PressVestnik MGIMO-Universiteta2071-81602541-90992013-10-0105(32)12313010.24833/2071-8160-2013-5-32-123-130975BIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESSA. P. Liferov0Ryazan State University named for S.A. Yesenin 46, Svobody str., Ryazan, 390000, Russia.The paper deals with the analysis of typical features of Russian mentality, the so-called «birthmarks », and their influence upon the ways business is conducted in the global economic markets. The aim of the paper is to examine how historically determined elements of Russian business culture correlate with demands of contemporary international business practice. It is shown that Russian mentality and business, nurtured on the boarder-line between Western and Eastern cultures, possess a dual character. The paper shows the pendulum character of Russian business strategies in their interrelations with other countries. Taking into consideration foreign experts’ appreciation and attitudes the author distinguishes the most typical features of Russian mentality, which demolish the specific attractiveness of Russia. They include predominantly humanitarian, but not practically oriented mentality, changeable interest to foreign contacts, inability to follow treaties, numerous weak points in suggested projects, high expectations at the beginning, dubious character of approaches to problems, etc. The paper generalizes the image of the modern Russian entrepreneur and the way he is perceived abroad.https://www.vestnik.mgimo.ru/jour/article/view/1217russian business culturerussian mentalityinternational businesspеndulum character of perception of external influences
spellingShingle A. P. Liferov
BIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESS
Vestnik MGIMO-Universiteta
russian business culture
russian mentality
international business
pеndulum character of perception of external influences
title BIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESS
title_full BIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESS
title_fullStr BIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESS
title_full_unstemmed BIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESS
title_short BIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESS
title_sort birth marks of russian mentality and the culture of international business
topic russian business culture
russian mentality
international business
pеndulum character of perception of external influences
url https://www.vestnik.mgimo.ru/jour/article/view/1217
work_keys_str_mv AT apliferov birthmarksofrussianmentalityandthecultureofinternationalbusiness