Understanding the Impacts of Top-Tier Streamer De-Emphasizing in Live Streaming E-Commerce: A Social Evolution Game Perspective
Live-streaming e-commerce has achieved significant growth by combining live interactive broadcasts with online shopping, with platform revenues largely depending on a small number of top-tier streamers. However, this dependence grants these top-tier streamers excessive bargaining power and makes pla...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10985787/ |
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