Understanding the Impacts of Top-Tier Streamer De-Emphasizing in Live Streaming E-Commerce: A Social Evolution Game Perspective

Understanding the Impacts of Top-Tier Streamer De-Emphasizing in Live Streaming E-Commerce: A Social Evolution Game Perspective

Live-streaming e-commerce has achieved significant growth by combining live interactive broadcasts with online shopping, with platform revenues largely depending on a small number of top-tier streamers. However, this dependence grants these top-tier streamers excessive bargaining power and makes pla...

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Bibliographic Details
Main Authors: Renrui Duan, Bo Li, Jingyuan Li, Jianye Yu, Qiong Wu, Yuanzhuo Wang, Biao Cao
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
Live streaming
e-commerce
social evolution game
information dissemination
Online Access:https://ieeexplore.ieee.org/document/10985787/
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