The Creative Labor of 2D-to-3D Conversion as a Reformatting Practice
In cinema and media studies, research on stereoscopic cinema has largely focused on aesthetic and phenomenological questions that position 3D as a distinct medium. However, an analysis of 3D cinema through the lens of production and media industry studies allows for new approaches to stereoscopy, of...
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| Format: | Article |
| Language: | English |
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Michigan Publishing
2022-12-01
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| Series: | Media Industries |
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| Online Access: | https://journals.publishing.umich.edu/mij/article/id/150/ |
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| author | Todd Kushigemachi |
| author_facet | Todd Kushigemachi |
| author_sort | Todd Kushigemachi |
| collection | DOAJ |
| description | In cinema and media studies, research on stereoscopic cinema has largely focused on aesthetic and phenomenological questions that position 3D as a distinct medium. However, an analysis of 3D cinema through the lens of production and media industry studies allows for new approaches to stereoscopy, often in ways that resist or complicate the very notion of medium specificity. This article closely examines the London-based 3D conversion company DNEG and its predecessors, Prime Focus World and Gener8. By focusing on the self-statements of DNEG professionals in publicity materials and original interviews, this article explores how these practitioners describe the creative labor of converting 2D movies into 3D. In addition to deepening our understanding of 3D cinema, the complexities of these practitioner discourses suggest how further research can critically engage with similarly adaptive textual practices of “reformatting,” such as the pan-and-scan of widescreen films and the colorization of black-and-white films. Ultimately, this article argues that a critical interrogation of industrial authorship claims opens up a space to conceptualize the reformatting of movies as an act of creative interpretation. |
| format | Article |
| id | doaj-art-e4caa59518ec45d59f708c1055baba3e |
| institution | DOAJ |
| issn | 2373-9037 |
| language | English |
| publishDate | 2022-12-01 |
| publisher | Michigan Publishing |
| record_format | Article |
| series | Media Industries |
| spelling | doaj-art-e4caa59518ec45d59f708c1055baba3e2025-08-20T02:48:38ZengMichigan PublishingMedia Industries2373-90372022-12-019210.3998/mij.150The Creative Labor of 2D-to-3D Conversion as a Reformatting PracticeTodd Kushigemachi0University of California, Los AngelesIn cinema and media studies, research on stereoscopic cinema has largely focused on aesthetic and phenomenological questions that position 3D as a distinct medium. However, an analysis of 3D cinema through the lens of production and media industry studies allows for new approaches to stereoscopy, often in ways that resist or complicate the very notion of medium specificity. This article closely examines the London-based 3D conversion company DNEG and its predecessors, Prime Focus World and Gener8. By focusing on the self-statements of DNEG professionals in publicity materials and original interviews, this article explores how these practitioners describe the creative labor of converting 2D movies into 3D. In addition to deepening our understanding of 3D cinema, the complexities of these practitioner discourses suggest how further research can critically engage with similarly adaptive textual practices of “reformatting,” such as the pan-and-scan of widescreen films and the colorization of black-and-white films. Ultimately, this article argues that a critical interrogation of industrial authorship claims opens up a space to conceptualize the reformatting of movies as an act of creative interpretation.https://journals.publishing.umich.edu/mij/article/id/150/creative labor3D filmdigital mediacontemporary Hollywoodvisual effectsproduction studies |
| spellingShingle | Todd Kushigemachi The Creative Labor of 2D-to-3D Conversion as a Reformatting Practice Media Industries creative labor 3D film digital media contemporary Hollywood visual effects production studies |
| title | The Creative Labor of 2D-to-3D Conversion as a Reformatting Practice |
| title_full | The Creative Labor of 2D-to-3D Conversion as a Reformatting Practice |
| title_fullStr | The Creative Labor of 2D-to-3D Conversion as a Reformatting Practice |
| title_full_unstemmed | The Creative Labor of 2D-to-3D Conversion as a Reformatting Practice |
| title_short | The Creative Labor of 2D-to-3D Conversion as a Reformatting Practice |
| title_sort | creative labor of 2d to 3d conversion as a reformatting practice |
| topic | creative labor 3D film digital media contemporary Hollywood visual effects production studies |
| url | https://journals.publishing.umich.edu/mij/article/id/150/ |
| work_keys_str_mv | AT toddkushigemachi thecreativelaborof2dto3dconversionasareformattingpractice AT toddkushigemachi creativelaborof2dto3dconversionasareformattingpractice |