Pricing Strategies in Dual-Channel Supply Chain with a Fair Caring Retailer

Manufacturers add online direct channels that inevitably engage in channel competition with offline retail channels. Since price is an important factor in consumers' choice of purchasing channel, pricing strategy has become a popular topic for research on dual-channel competition and coordinati...

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Bibliographic Details
Main Authors: Lufeng Dai, Xifu Wang, Xiaoguang Liu, Lai Wei
Format: Article
Language:English
Published: Wiley 2019-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2019/1484372
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