Amaro's business model innovation: DNVB or platform?
Purpose – This teaching case aims to analyze the business model of Amaro, a company that directly sells lifestyle goods to end consumers (B2C), focused on the women's market. Amaro's original business model is introduced and a challenging dilemma is proposed: could Amaro innovate its busin...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2024-11-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/REGE-08-2022-0115/full/pdf |
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