Pelatihan Penggunaan Aplikasi Desain Grafis untuk Meningkatkan Nilai Produk Handmade di PKK Kecamatan Padang Utara

The Family Welfare Movement (PKK) of Padang Utara District aims to improve the quality of family life through education, health, and economic development. However, PKK Padang Utara faces challenges in empowering its members, particularly in product promotion in the digital era. The main obstacles ar...

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Main Authors: Sri Nita, Popy Maria, Deri Latika Herda, Aprinal Adila Asril, Zidan Pratama Yuda
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas 2024-12-01
Series:Warta Pengabdian Andalas
Subjects:
Online Access:https://wartaandalas.lppm.unand.ac.id/index.php/jwa/article/view/1245
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author Sri Nita
Popy Maria
Deri Latika Herda
Aprinal Adila Asril
Zidan Pratama Yuda
author_facet Sri Nita
Popy Maria
Deri Latika Herda
Aprinal Adila Asril
Zidan Pratama Yuda
author_sort Sri Nita
collection DOAJ
description The Family Welfare Movement (PKK) of Padang Utara District aims to improve the quality of family life through education, health, and economic development. However, PKK Padang Utara faces challenges in empowering its members, particularly in product promotion in the digital era. The main obstacles are limited digital skills and marketing knowledge. To address these issues, the Community Service (PKM) team from Politeknik Negeri Padang (PNP) provided training in handmade accessories skills and digital marketing using the Canva application. The training methods included lectures, discussions, and practical guidance. The program showed significant skill improvement: 80% of participants experienced increased competency in using Canva for marketing design. In comparison, 100% of participants successfully mastered making handmade accessories. Evaluation of the teaching methods showed the highest satisfaction with practical guidance (100%), followed by discussions (80%) and lectures (50%). This program successfully enhanced individual skills and positively contributed to family economies, enabling PKK Padang Utara to become more independent in facing digital marketing challenges.
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issn 0854-655X
2797-1600
language Indonesian
publishDate 2024-12-01
publisher Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas
record_format Article
series Warta Pengabdian Andalas
spelling doaj-art-e49103f8e77b4d48ac80b335415629d12025-08-20T01:50:30ZindLembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas AndalasWarta Pengabdian Andalas0854-655X2797-16002024-12-0131466867510.25077/jwa.31.4.668-675.2024851Pelatihan Penggunaan Aplikasi Desain Grafis untuk Meningkatkan Nilai Produk Handmade di PKK Kecamatan Padang UtaraSri NitaPopy MariaDeri Latika HerdaAprinal Adila AsrilZidan Pratama YudaThe Family Welfare Movement (PKK) of Padang Utara District aims to improve the quality of family life through education, health, and economic development. However, PKK Padang Utara faces challenges in empowering its members, particularly in product promotion in the digital era. The main obstacles are limited digital skills and marketing knowledge. To address these issues, the Community Service (PKM) team from Politeknik Negeri Padang (PNP) provided training in handmade accessories skills and digital marketing using the Canva application. The training methods included lectures, discussions, and practical guidance. The program showed significant skill improvement: 80% of participants experienced increased competency in using Canva for marketing design. In comparison, 100% of participants successfully mastered making handmade accessories. Evaluation of the teaching methods showed the highest satisfaction with practical guidance (100%), followed by discussions (80%) and lectures (50%). This program successfully enhanced individual skills and positively contributed to family economies, enabling PKK Padang Utara to become more independent in facing digital marketing challenges.https://wartaandalas.lppm.unand.ac.id/index.php/jwa/article/view/1245canvagraphic designhandmade accessorieswomen empowermentfamily welfare movement
spellingShingle Sri Nita
Popy Maria
Deri Latika Herda
Aprinal Adila Asril
Zidan Pratama Yuda
Pelatihan Penggunaan Aplikasi Desain Grafis untuk Meningkatkan Nilai Produk Handmade di PKK Kecamatan Padang Utara
Warta Pengabdian Andalas
canva
graphic design
handmade accessories
women empowerment
family welfare movement
title Pelatihan Penggunaan Aplikasi Desain Grafis untuk Meningkatkan Nilai Produk Handmade di PKK Kecamatan Padang Utara
title_full Pelatihan Penggunaan Aplikasi Desain Grafis untuk Meningkatkan Nilai Produk Handmade di PKK Kecamatan Padang Utara
title_fullStr Pelatihan Penggunaan Aplikasi Desain Grafis untuk Meningkatkan Nilai Produk Handmade di PKK Kecamatan Padang Utara
title_full_unstemmed Pelatihan Penggunaan Aplikasi Desain Grafis untuk Meningkatkan Nilai Produk Handmade di PKK Kecamatan Padang Utara
title_short Pelatihan Penggunaan Aplikasi Desain Grafis untuk Meningkatkan Nilai Produk Handmade di PKK Kecamatan Padang Utara
title_sort pelatihan penggunaan aplikasi desain grafis untuk meningkatkan nilai produk handmade di pkk kecamatan padang utara
topic canva
graphic design
handmade accessories
women empowerment
family welfare movement
url https://wartaandalas.lppm.unand.ac.id/index.php/jwa/article/view/1245
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